AdWords is now Google Ads. Our new name reflects the full range of advertising options we offer across Search, Display, YouTube, and more. Learn more

2.7K members online now
2.7K members online now
For questions related to Google Shopping and Merchant Center. Learn to optimize your Shopping ads
Guide Me

Incorrect product identifiers

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

My Google Feed had been submitted succesfully for about two weeks and now suddenly it is showing 96% of my products as having"Incorrect product identifiers" and these have been disapproved. Why has this happened when I have not changed anything to do with the feed ?


How do I rectify this ?


My items would be classed as Custom Goods as they are all antiques and the Identifyer exists has been entered as FALSE as required

1 Expert replyverified_user

Re: Incorrect product identifiers

[ Edited ]
Top Contributor
# 2
Top Contributor

google constantly checks and rechecks the
submitted data, the website, and the item's
supply-chain, constantly -- google may flag
a disapproval or suspension at any time.

be certain the attribute is
with a value of

there is no such attribute as Identifyer exists

also, if the feed indicates that no identifiers exist, be
certain mpn, brand, and gtin are not being submitted.

importantly, antiques do not necessarily mean that
no identifiers exist; the age or condition of an item
does not determine if identifiers exist or not.

for example, an antique tiffany ring still must be
submitted with a brand of tiffany -- and apparel
accessories only require a valid brand -- so, such
an antique item could not be submitted with an
identifier_exists of false.

the type of item and the manufacturer determines
global-trade-data -- not the age or condition of the
item being submitted.