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Inappropriate currency problem, suspension warning

[ Edited ]
Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

We are www.uktights.com , we have a UK product feed. This product feed is only displayed in the UK.

 

The currency in our feed is UK pounds as only people in the UK can see it. Our web site shows prices in UK pounds for people in the UK.

 

We show currency on the web site based on IP address, US $ for the US and Euro for Europe, non of these people will ever see our UK product feed.

 

We now have an account suspension warning for "inappropriate currency" ???

 

This is because Google does not look at a UK feed via the UK. The help desk for a local UK telephone number was a call centre in India. As they are looking at our site outside of the UK they don't see the prices in £ but $ so our account is now going to be suspended.

 

The Google help desk in India, told me I had to display all our prices in UK£ for all countries in the world, and she has had to tell an number of website owners this.

 

This seems crazy to me.

 

Our spend with Google AdWords so far is £401,335.27, we are one of Google AdWords success stories.

I was promised a call back today from her superior, but didn't get one. How do I fix this?

1 Expert replyverified_user
1 ACCEPTED SOLUTION

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Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
September 2015

Re: Inappropriate currency problem, suspension warning

[ Edited ]
Top Contributor
# 2
Top Contributor

"show currency on the web site based on IP address"
yes, that is currently not allowed.

the price and currency within the registered data-feed,
the price and currency on the website link landing-page,
and the price and currency for the default add-to-cart item
during e-commerce checkout, must all match exactly --
at all times, for all users, regardless of browser details
(user-agent) or where the user is physically located --

or is otherwise a policy violation and grounds for

disapproval or (permanent) suspension from the

program, at any time.

 

generally, simply make the appropriate changes on the website

so that the website data matches the submitted data within the

registered feed, for all users, at all times -- and then, resubmit

the registered feed and contact google to review the changes.

 

the most common methods to make the change are to either use

a separate link landing-page or domain per target-country or url

parameters to pre-select the appropriate target-country; e.g.

http://www.example.com/products/toys/wagon.html?country=GB&color=red

 

note that the entire website does not necessarily need to change --

only the link landing-pages and associated e-commerce checkout

that are currently submitted and are crawled for product-listing-ads

(google-shopping); although, changing the entire site is sometimes

simpler depending on how the site is currently designed and what

(countries) might be submitted in the future.


details are currently here --
https://support.google.com/merchants/#topic=3404779

 

View solution in original post

Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
September 2015

Re: Inappropriate currency problem, suspension warning

[ Edited ]
Top Contributor
# 2
Top Contributor

"show currency on the web site based on IP address"
yes, that is currently not allowed.

the price and currency within the registered data-feed,
the price and currency on the website link landing-page,
and the price and currency for the default add-to-cart item
during e-commerce checkout, must all match exactly --
at all times, for all users, regardless of browser details
(user-agent) or where the user is physically located --

or is otherwise a policy violation and grounds for

disapproval or (permanent) suspension from the

program, at any time.

 

generally, simply make the appropriate changes on the website

so that the website data matches the submitted data within the

registered feed, for all users, at all times -- and then, resubmit

the registered feed and contact google to review the changes.

 

the most common methods to make the change are to either use

a separate link landing-page or domain per target-country or url

parameters to pre-select the appropriate target-country; e.g.

http://www.example.com/products/toys/wagon.html?country=GB&color=red

 

note that the entire website does not necessarily need to change --

only the link landing-pages and associated e-commerce checkout

that are currently submitted and are crawled for product-listing-ads

(google-shopping); although, changing the entire site is sometimes

simpler depending on how the site is currently designed and what

(countries) might be submitted in the future.


details are currently here --
https://support.google.com/merchants/#topic=3404779

 

Re: Inappropriate currency problem, suspension warning

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

I think is should be allowed, and that Google should be able to look at a UK only product feed from the UK to verify it.

Re: Inappropriate currency problem, suspension warning

[ Edited ]
Top Contributor
# 4
Top Contributor


google tends to read the forum for such forthright feedback.

that said, google has worldwide domains and people can be mobile.

residents of a country, searching on that specific google (shopping) domain,
may or may not be currently, physically, located within that target-country --

consider shopping on vacation or in-flight on an aircraft as examples.

importantly, ip-addresses are not necessarily reliable indicators
of a user's target-country depending on a country's size, network
infrastructure design, the user's device, and other factors.

generally, such automatic selection of country-specific locale details
is likely not the best model for international retailers long-term.

rather, url parameters or separate domains with exact
country details are the more typical solutions; e.g.
http://www.walmart.ca/en/ip/ipad-mini-3-cellular-128g-space-grey/6000189709823
http://www.walmart.ca/fr/ip/ipad-mini-3-cellular-128g-space-grey/6000189709823

that is, regardless of google.

but having such a site design in mind may also help when submitting variants --
since google also has rules, policies, and guidelines related to preselecting and
displaying exact variant details on the landing-page.

Inappropriate currency problem, suspension warning

Visitor ✭ ✭ ✭
# 5
Visitor ✭ ✭ ✭

I agree. At my company we've been having the same problem. It's ridiculous that a massive company like Google doesn't have the ability to crawl from the country that the feed applies to. I don't buy their argument that people from a target country may be located outside of that country when purchasing. That happens a tiny minority of the time, and they can do the currency conversion themselves. The majority of the time it will be a better user experience for people to see a currency that matches the country they are in. And it is better for SEO and UX purposes to have one page for all purchasers than separate pages for each country.

Inappropriate currency problem, suspension warning

[ Edited ]
Top Contributor
# 6
Top Contributor

this is mainly a peer-to-peer forum.

feedback may be given directly to google:
https://support.google.com/adwords/contact/cfeedback

the policy for the price, currency, language, and landing-page details,
being identical for all users, in all locations, at all times, regardless
of ip-address, physical location, browser, user-agent, device, or any
other user-specific detail, whatsoever, has not changed.