AdWords is now Google Ads. Our new name reflects the full range of advertising options we offer across Search, Display, YouTube, and more. Learn more

Ads
5.1K members online now
5.1K members online now
For questions related to Google Shopping and Merchant Center. Learn to optimize your Shopping ads
Guide Me
star_border
Reply

Impression Share for Shopping Campaigns - How are they measured?

Follower ✭ ✭ ☆
# 1
Follower ✭ ✭ ☆

The new auction insights and the Search Impression share metrics that were released for shopping campaigns, are they calculated on a "search term" basis? 

For example, are they calculated on a particular search terms such as "USB printer cable", or are they a combined total of all searches that were considered relevant to the particular product,  including all forms of search terms? 

1 Expert replyverified_user

Re: Impression Share for Shopping Campaigns - How are they measured?

Top Contributor
# 2
Top Contributor

Hi Razorclicks,

 

To my understanding, it combines impression shares of all search terms that triggered ads for that particular product group. Otherwise, it could show IS for individual search terms as well. 

 

More information can be found here https://support.google.com/adwords/answer/2497703

 

Thanks
Ratan

Join me on Google+


About Me: Community Profile | Ratan Jha INC.
If this or any other post solved your question, do not hesitate to accept it as the solution.