Impression Share for Shopping Campaigns - How are they measured?
The new auction insights and the Search Impression share metrics that were released for shopping campaigns, are they calculated on a "search term" basis?
For example, are they calculated on a particular search terms such as "USB printer cable", or are they a combined total of all searches that were considered relevant to the particular product, including all forms of search terms?
Re: Impression Share for Shopping Campaigns - How are they measured?
To my understanding, it combines impression shares of all search terms that triggered ads for that particular product group. Otherwise, it could show IS for individual search terms as well.
More information can be found here https://support.google.com/adwords/answer/2497703
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