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Impact of Custom Attributes on Products Reach

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Found this article about custom attributes

https://support.google.com/merchants/answer/160602?hl=en

 

I want to know adding Custom Attributes can increase ad impressions (product reach)?

 

Does Custom Attribute values taken into account to define for which search queries ads will display. I know title and description has a bigger impact.

 

Adding Custom Attributes can increase the chance of getting impressions from long tail keywords?

 

 

1 Expert replyverified_user

Impact of Custom Attributes on Products Reach

[ Edited ]
Top Contributor
# 2
Top Contributor

custom-attributes may be indexed for search and may be used
by google to help identify and categorize the physical item-offer --
custom-attributes may increase impressions and reach only somewhat.

custom-attributes may also decrease impressions
and harm quality if the data submitted is irrelevant
or is not related to the specific physical item that is
being sold and submitted.

all data submitted may increase the chance of
getting impressions from long-tail search-terms --
that is one reason why, all data submitted should

be extremely relevant with respect to the specific

physical item being sold and shipped.

generally, the main focus should be on the title and description --
product features, technical specifications, and visual traits.