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If No Keywords, How Are My Competitor's Ads Showing For Some Terms?

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# 1
Visitor ✭ ✭ ✭

My competitors ads display for certain keywords that don't appear in their ads in Google Shopping Ads.   As there are no keywords allowed in the shopping campaigns, how are my competitor's ads showing for a keyword that doesn't appear anywhere in the title, category, or description?     I thought that Shopping campaigns were purely content driven.   Their Landing Pages did not have the keyword either - front or back end.

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Marked as Best Answer.
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Accepted by Mini-CM (Community Manager)
December 2015

Re: If No Keywords, How Are My Competitor's Ads Showing For Some Terms

[ Edited ]
Top Contributor
# 2
Top Contributor

both the bid and quality factors determine outcomes in the auctions.

 

all attributes submitted may contribute to quality and relevancy;
however, not all attributes, or an entire attribute-value, will
necessarily be displayed -- google may display only a small
snippet of information to represent a product-listing-ad.

 

google decides the format and display details of all product-listing-ads.

for example, a pattern attribute and value may be submitted,
has specific rules and policies related to a pattern value, and
may be indexed and used for quality and relevancy during
searches -- however, pattern details may not necessarily be
included within a title or description or on the landing-page

or explicitly displayed within results.

 

attributes can either help or harm quality --

depending on what is, or is not, submitted.


currently, there is no way to access all the
data submitted by other merchants, that might
be indexed by google, for use in the auctions.

yes, shopping-campaigns do not use keywords.

see also
https://support.google.com/merchants/answer/1344057

Re: If No Keywords, How Are My Competitor's Ads Showing For Some Terms

[ Edited ]
Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

Thank you for your response.    I agree, and comparing my own products that DID display the way I wished with those that did not, I was able to discover the relevant data that I could utilize to my advantage.  Thank you for taking the time to answer my post!  <edited by a Community Manager as noted below>

 
NOTE: This post has been edited by a Community Manager - per Community Guidelines - in order to remove contact information which was most likely due to a mobile footer.