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I can't find my products in Google Shopping!

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi all.

 

I have set-up Merchant Centre and AdWords so that I have a single product feed (All Products) that is automatically fetched every day. This is then used in AdWords where I have 3 shopping campaigns splitting the feed by custom_label_0. However,  despite having clicks and being charged I cannot find my products in Google Shopping and haven't had any direct sales.

 
I have added a couple of screenshots for a product listed in my high-value products campaign. I would love to appear in the main shots for “high-value products”, and at least feature on the "Shopping results" for my “popular products”. Any pointers?
 
where-i-want-to-be.pngWhere I want to bewhere-i-should-at-least-be.pngWhere I should at least bedetails-of-clicks.pngDetails of clicks
 
I should note that many of products do not have the standard white background images (as seen above), but they have not been disapproved. I am also missing some GTINs but where they are missing I have identifier_exists set to "no". I do have 2 warnings(20 products total) in my Merchant Centre regarding automatic updates, but they have been fixed just not recrawled yet (I think).
 
All my campaigns are currently paused as I seem to be racking up costs each day with nothing to show for it!
 
Thanks for any suggestions,
Dan
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1 ACCEPTED SOLUTION

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Marked as Best Answer.
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Accepted by topic author Tim M
October

I can't find my products in Google Shopping!

Top Contributor
# 2
Top Contributor

Searching for your own ads is never a good idea, 1 it does not reflect the true position of your ad, 2 you damage your own ads, 3 each visitor will have a different result. The correct way is to use your adwords data.

 

Check that your conversion tracking is working, by going to Adwords > Tools > Conversion and check the status.

 

What I recommend you do is to check that your bids are high enough and that you come up for the correct search terms. Not because you are bidding high or low, means you are bidding for the right search terms. Analyzing your search term reports allows you to identify this.

 

Make sure your titles correctly describe the product and that the search terms you want to show up for are in the title and description.

 

It is recommended to use a white background. However regardless of policies, not being disapproved does not mean you can violate policies. It is better to prevent violations than to accumulate them as repeated or depending on the type of violation can lead to a permanent suspension. So carefully read the policy.

 

GTIN's are required if a manufacturer has assigned them, if you do not fill this in, it is a violation. However if the manufacturer has not assigned one, than indeed set identifier exists to no.

 

Hope it helps.

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View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author Tim M
October

I can't find my products in Google Shopping!

Top Contributor
# 2
Top Contributor

Searching for your own ads is never a good idea, 1 it does not reflect the true position of your ad, 2 you damage your own ads, 3 each visitor will have a different result. The correct way is to use your adwords data.

 

Check that your conversion tracking is working, by going to Adwords > Tools > Conversion and check the status.

 

What I recommend you do is to check that your bids are high enough and that you come up for the correct search terms. Not because you are bidding high or low, means you are bidding for the right search terms. Analyzing your search term reports allows you to identify this.

 

Make sure your titles correctly describe the product and that the search terms you want to show up for are in the title and description.

 

It is recommended to use a white background. However regardless of policies, not being disapproved does not mean you can violate policies. It is better to prevent violations than to accumulate them as repeated or depending on the type of violation can lead to a permanent suspension. So carefully read the policy.

 

GTIN's are required if a manufacturer has assigned them, if you do not fill this in, it is a violation. However if the manufacturer has not assigned one, than indeed set identifier exists to no.

 

Hope it helps.

Twitter | Linkedin | Community Profile | Shopping Feed Tips From FeedArmy
Did you find any helpful responses or answers to your query? If yes, please click on ‘Accept As Solution’

I can't find my products in Google Shopping!

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

Hi Emmanuel. Thanks for your help (again).

 

I will try to resist doing my own searches, in fact, do you think I should block my IP?

 

I have confirmed that tracking is correct and looked at my keywords which all seem appropriate, but added a few to the negative keywords list.

 

If I increase my budget but reduced my bid would I potentially get seen more? It also seems most of the clicks are on mobile devices (90% of all my sales come from mobiles too), might it be worth only targeting these? Also, most clicks are on weekends, should I restrict adds to Friday - Sunday?

 

Thanks,

Tim

I can't find my products in Google Shopping!

Top Contributor
# 4
Top Contributor

I would definitely change based on your data. If you say most or all sales are only on Friday to Sunday, than yes limit it to these days. Same applies to the hours of the day (ad scheduling) and mobile too.

 

I'm glad you have found this out.

 

Do note that even though this is the case today, in maybe a couple of months it might change. So by that, I recommend you setup a small separate budget and campaign for experiments and testing. You never know when maybe Monday is a good day or when desktop sales are picking up.

 

You could block your own IP, however I have never heard anybody do that to there own IP.

 

Hope it helps

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I can't find my products in Google Shopping!

Visitor ✭ ✭ ✭
# 5
Visitor ✭ ✭ ✭

Thanks, Emmanuel.

 

So I propose to have a low priority small budget campaign of all products running all the time. I will monitor the keywords and try to move as many misleading ones to negative as possible.

 

In addition, I will have a campaign for my high-value products - the ones we specialise in or have a good margin on. This will focus mobiles and weekends with a higher budget.

 

I then think I need two more campaigns:

- One for the "popular products", things that get lots of searches but that we are not necessarily competitive for - maybe we are more expensive or can't afford the high budget. What sort of approach might you recommend for this?

- I also thought one to supplement my organic listings might be appropriate. There are some products we already rank highly for in the SERP and there currently aren't any ads (or very few and not very often) and I don't want somebody to come in and take our glory. So do you think ads for these are a good idea too?

 

When these additional campaigns are running should I exclude those products from the on-going campaign so that the other products get a better chance?

 

Thanks again.

I can't find my products in Google Shopping!

Top Contributor
# 6
Top Contributor

For the popular products, i recommend only advertising for specific keywords that you know or think will turn into a sale.

This can be done with two campaign with different priority settings.

Campaign 1 : High Priority : Add Keywords to the negative list that you want to bid for

Campaign 2 : Medium Priority : here the keywords you added as a negative in campaign 1 will end up. You can than just bid for these

 

Always have ads for everything that is profitable.

 

It is best to have 1 product only in 1 campaign or in multiple campaigns if priority settings are different. Never have 1 product in multiple same priority setting campaigns. As you will dilute the impressions, clicks etc between those campaigns.

 

Hope it helps.

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I can't find my products in Google Shopping!

Visitor ✭ ✭ ✭
# 7
Visitor ✭ ✭ ✭

Brilliant. Thanks.