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How to use PLA when website displays prices that exclude vat?

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# 1
Visitor ✭ ✭ ✭

Our website displays prices that exclude vat so when creating the product feed do we simply add 20% vat on the prices in the feed?

 

That means however that the price displayed in the PLA results in Google would differ from the price when the user click through to our website.

 

Thanks in advance,

 

Lisa

1 Expert replyverified_user
Marked as Best Answer.
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Accepted by topic author Matthew W
September 2015

Re: How to use PLA when website displays prices that exclude vat?

[ Edited ]
Top Contributor
# 2
Top Contributor

 

the price and currency submitted to google,

the price and currency displayed on the website,

and default e-commerce checkout price and currency,

for an item, must all match exactly, at all times.

 

except for india, canada, and the u.s. --

all prices must include vat.

 

otherwise, the item, feed, website, or account

may be disapproved or suspended, at any time.

 

see also

https://support.google.com/merchants/answer/160637

https://support.google.com/merchants/answer/2704214

https://support.google.com/merchants/answer/188494

 

Re: How to use PLA when website displays prices that exclude vat?

Visitor ✭ ✭ ✭
# 3
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Thanks very much Celebird for taking the time to respond.