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How to translate Google Shopping Campaign clicks to sale

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi there,

Our online store received more clicks after we have increased the daily budget, unfortunately those clicks were hardly translate into sale.


We analyzed the Search Term Report regularly, filtered negative keywords, Google merchant centre feed is looking good, product pricing is reasonable etc, still no signs of sale improvement.

 

We wonder what went wrong and we are not aware of. Please could someone let us know

 

1) what else we need to monitor and analyze in order to bring in sale?
2) ways to optimise our Google Shopping Campaign ?
3) any forum/ sites that we can learn more about how to increase sale.

Thanks.

 

Best regards
Fay

 

 

2 Expert replyverified_user

How to translate Google Shopping Campaign clicks to sale

Rising Star
# 2
Rising Star

Ensure you have a high enough CTR, if not improve the title, image or description to increase this.

If you have high enough CTR than make sure your landing page is optimal

Also ensure your checkout is working and has no unnecessary obstacles

 

To learn more I recommend reading articles which you can find on Google by searching for relevant keywords, there are lots of things to take into consideration.

 

Hope it helps.

 

 

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How to translate Google Shopping Campaign clicks to sale

[ Edited ]
Top Contributor
# 3
Top Contributor

Hi @Refisio H,

 

Emmanuel pretty much nailed it. Not too much more I could add other than to use these two resources to put into practice what he has suggested. 

 

Google AdWords - Monitor & Optimize Shopping Campaigns.

Advanced Optimization of Shopping Campaigns.

 

 

Tip: The #1 cause of a failed shopping website is unknown issues with the shopping cart or checkout process. Test, test, and test again on all types of devices and web browsers. Make sure guests can check out without joining and that all steps, from start to finish, are five or less. 

 

Bonus Resource: Read this thread completely. 

 

Dig in and then let us know what you discover and how things go. 

 

Kind Regards,

 

James

_________________________________________________________
Google AdWords Top Contributor | Google Partner | GYBO | Local Guide | My Profile


 


 


 

Re: How to translate Google Shopping Campaign clicks to sale

Visitor ✭ ✭ ✭
# 4
Visitor ✭ ✭ ✭
Hi Emmanuel, thanks for your reply, we will work on those aspects you
suggested now.

Cheers
Fay

P Save a tree...please don't print this e-mail unless you really need to

Re: How to translate Google Shopping Campaign clicks to sale

Visitor ✭ ✭ ✭
# 5
Visitor ✭ ✭ ✭
Many thanks James, will dig into those resources now.

P Save a tree...please don't print this e-mail unless you really need to