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How to show price "as low as" in Google Shopping

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi,

I sell products with quantity discounts, so that price per 1000 pieces is way lower than the price for single product.

Is there a way to show the minimum price on Google Shopping? I've seen that my competitor already does that, so I guess it's possible.

 

Thank you.

1 Expert replyverified_user
1 ACCEPTED SOLUTION

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by topic author Gabriele B
June 2017

How to show price "as low as" in Google Shopping

[ Edited ]
Top Contributor
# 4
Top Contributor

first, you're welcome.

seeing an ad within google-shopping does not necessarily mean that the
ad is a shopping-ad -- there has always been a mix of both shopping-ad
and non-shopping-ad ad-formats, directly on google-shopping.

normally, promotional-text may only be used via the merchant-promotions-program.

however, seeing an ad does not necessarily mean that the ad is following
all the policies; the advertiser may have simply not been caught yet --
google may flag a violation or suspend an advertiser, at any time.

also, google is constantly experimenting with how an ad is displayed --
what is being seen may be simply an expirment by google based on
submitted data, an entirely different ad-format on google-shopping,
part of the merchant-promotions-program, or a policy violation.

that said, posting (a) a screen-capture of exactly what is being seen,

(b) the exact search-term that triggered the ad, and (c) the specific

google-shopping url link, here in the public forum, would likely help.

as to a google-shopping-ad --

the price for the minimum-number of products, that a user
is required to purchase for the item-offer, is mandatory --
or is a policy violation and grounds for disapproval or a
(permanent) suspension from the program, at any time.

the price submitted and the price displayed on the landing-page,
must both match exactly, at all times -- the user must be able
to purchase the item-offer at that price.

an item-offer of 10 pieces, at 50 cent each, would need to be submitted
with a single price of 5.00 -- the landing-page would need to show 5.00
as the price, and the default add-to-cart offer would be 10-pieces.

normally, as low-as 30 cents is promotional-text and is not allowed to be
submitted as a shopping-ad -- promotional-text can only be (a) within a
separate merchant-promotion (feed), (b) within a non-shopping-ad format,

or (c) automatically shown by google based on submitted attributes, such

as unit_pricing_measure for a manufacturer-defined set or items sold per

a unit-measure, or a multipack for a merchant-defined set.

a competitor that seems to be violating the
policies may be reported directly to google.

yes, a multipack is a merchant-defined set of identical products, that are
grouped together as one, single, item-offer, for sale, on the landing-page.

 

View solution in original post

How to show price "as low as" in Google Shopping

[ Edited ]
Top Contributor
# 2
Top Contributor

those may not be shopping-ads --

seeing the actual ad may help.

google allows the same product, by the same advertiser, to be advertised
using different campaign-types and ad-formats, that may possibly show,
simultaneously, on google-shopping -- assuming both ads have a enough
bid and quality, to win both slots, in both auctions, after a search-term
has been entered.

the merchant-promotions-program also allows some forms
of promotional text to be displayed with a shopping-ad.

otherwise, for shopping-ads, any such ancillary information
is automated, by google, and cannot be forced by merchants --

promotional-text within a products-feed for a shopping-ad, is

a policy violation and grounds for disapproval or suspension.

for shopping-ads --

(1) submit the price for the full-offer -- that equals the minimum
number of pieces/units that a customer is required to purchase.

(2) submit the multipack attribute with the
number of individual products in the offer;

(3) submit the unit_pricing_base_measure attribute
for a single-unit -- with an optional unit-measure;

(4) submit the unit_pricing_measure for the offer's minimum number of units;

(5) if the minimum-order applies to shipping, then set a
minimum-order-value within the merchant=center-settings.

for example, if an offer is 1000 pieces, sold at 5 cents each, simply submit:
a price of 50.00, a multipack of 1000, a unit_pricing_base_measure of 1, and
a unit_pricing_measure of 1000 -- then, google may, automatically, display a
per-unit, minimum price, or similar, detail, depending on the context of the ad.

for shopping-ads, the price submitted to google, the price displayed on
the landing-page, the price within any rich-snippets on the landing-page,
and the default add-to-cart price, must all match exactly, at all times --
or is otherwise a policy violation and grounds for disapproval or (permanent)

suspension from the program, at any time.

otherwise, a support-specialist at google may be contacted directly.

potential policy violations by others may also be reported directly to google.

 

How to show price "as low as" in Google Shopping

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

Hi Celebird,

thank you for your answer.

 

I still have some doubts.

I have a product sold at min. quantity: 10 pieces, at 50 cent each.

The same product, for 1000 pieces, costs 30 cent each.

But customers can decide to buy 10, 50, 1000 pieces, as they need.

I would like to show that the unit price for that product can be as low as 30 cent. My competitor is doing exactly this, on Google Shopping (not on the Google search).

 

 

About multipack, if I understand correctly, I should have a page on my shop where I sell a pack of many products, but customers can't buy less than the amount of the pack. Is it correct?

 

Thanks again.

Marked as Best Answer.
Solution
Accepted by topic author Gabriele B
June 2017

How to show price "as low as" in Google Shopping

[ Edited ]
Top Contributor
# 4
Top Contributor

first, you're welcome.

seeing an ad within google-shopping does not necessarily mean that the
ad is a shopping-ad -- there has always been a mix of both shopping-ad
and non-shopping-ad ad-formats, directly on google-shopping.

normally, promotional-text may only be used via the merchant-promotions-program.

however, seeing an ad does not necessarily mean that the ad is following
all the policies; the advertiser may have simply not been caught yet --
google may flag a violation or suspend an advertiser, at any time.

also, google is constantly experimenting with how an ad is displayed --
what is being seen may be simply an expirment by google based on
submitted data, an entirely different ad-format on google-shopping,
part of the merchant-promotions-program, or a policy violation.

that said, posting (a) a screen-capture of exactly what is being seen,

(b) the exact search-term that triggered the ad, and (c) the specific

google-shopping url link, here in the public forum, would likely help.

as to a google-shopping-ad --

the price for the minimum-number of products, that a user
is required to purchase for the item-offer, is mandatory --
or is a policy violation and grounds for disapproval or a
(permanent) suspension from the program, at any time.

the price submitted and the price displayed on the landing-page,
must both match exactly, at all times -- the user must be able
to purchase the item-offer at that price.

an item-offer of 10 pieces, at 50 cent each, would need to be submitted
with a single price of 5.00 -- the landing-page would need to show 5.00
as the price, and the default add-to-cart offer would be 10-pieces.

normally, as low-as 30 cents is promotional-text and is not allowed to be
submitted as a shopping-ad -- promotional-text can only be (a) within a
separate merchant-promotion (feed), (b) within a non-shopping-ad format,

or (c) automatically shown by google based on submitted attributes, such

as unit_pricing_measure for a manufacturer-defined set or items sold per

a unit-measure, or a multipack for a merchant-defined set.

a competitor that seems to be violating the
policies may be reported directly to google.

yes, a multipack is a merchant-defined set of identical products, that are
grouped together as one, single, item-offer, for sale, on the landing-page.

 

Re: How to show price "as low as" in Google Shopping

Visitor ✭ ✭ ✭
# 5
Visitor ✭ ✭ ✭

Hi,

thanks again.

 

I attach 2 screenshots below. 

Search-term is 'tag nfc'.

Here a couple of links that seem to violate Google terms:

I have to add that, in this particular case, these 2 links show a completely different price of the website price. The price shown on G.Shopping is lower the "as low as" on website.

 

Regards.

screen1.JPGscreen2.JPG

 

 

How to show price "as low as" in Google Shopping

[ Edited ]
Top Contributor
# 6
Top Contributor

first, you're welcome again and thank you for the screen-details.

for shopping-ads, the price for the minimum-number
of pieces, that a user must purchase, is required --

the price submitted must match the landing-page.

potential policy violations may be reported directly to google --
https://support.google.com/merchants/contact/policy?hl=it&p=shop

be certain to include the ad-click (aclk) url when submitting the report.

google may disapprove an ad or suspend a site or advertiser, at any time --
any one severe policy violation, or violations that go unfixed, are grounds
for a permanent suspension, without appeal or deliberation.

see also
https://support.google.com/merchants/answer/7052112