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How to set-up an adwords shopping campaign for each individual feeds in merchants.google.com?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hello I have setup my merchants.google.com to import products from the same store as different feeds depending on the product price so I have 4 feeds each importing a different price range; £0-£5 and £5-10 and £10-£20 and £20+

 

So how do I now set up a shopping campaign where I can select the individual feed, as I want the bid and budge to change depending on how much the product is worth? For an example a I want to bid £0.10 for an item worth £3 but for an item worth £25 I want to bid up to £1

1 Expert replyverified_user

Re: How to set-up an adwords shopping campaign for each individual feeds in merchants.google.com?

Rising Star
# 2
Rising Star
Hey Lee,

I would create a custom label field that has the price range of the product (£0-£5 and £5-10 and £10-£20 and £20+). You can then create 4 different campaigns and use the new custom label field for the product groups. Make sure to exclude the "Everything else" target.
Jim Vaillancourt, AdWords Rising Star, LinkedIn
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Accepted by topic author Lee F
March 2016

Re: How to set-up an adwords shopping campaign for each individual feeds in merchants.google.com?

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
Hi this put me on the right track after some playing around all I needed to do was set a g:custom_label_0 in my xml feed with a custom value relative to the price

Then I could go to Campaign > Settings > Shopping Settings (advanced) > Inventory filter and filter limit the products in the campaign to the value of custom_label_0 = x