AdWords is now Google Ads. Our new name reflects the full range of advertising options we offer across Search, Display, YouTube, and more. Learn more

Ads
1.7K members online now
1.7K members online now
For questions related to Google Shopping and Merchant Center. Learn to optimize your Shopping ads
Guide Me
star_border
Reply

How to set max CPC at Ad group level instead of product group level?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Long story short: Can/does the Max CPC for a product group default to it's Ad group "Default Max CPC" in Google Shopping PLAs?  

 

Each one of my AdGroups only has one filtered product group in it so I don't want to have to drill down through all of my filters to change the Max CPC of that product group.

I've excluded all items that I don't want in that Ad Group but I still have the default $.01 Max CPC for each product group.    

 

1 Expert replyverified_user
1 ACCEPTED SOLUTION

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by topic author Sales W
September 2015

Re: How to set max CPC at Ad group level instead of product group leve

[ Edited ]
Top Contributor
# 2
Top Contributor


an ad-group default-bid (change) gets assigned to new low-level product-groups.

to change the default-bid for an existing product-group within an
ad-group, simply select the product-group, edit, and make-changes --
the change will be applied to all groups under the selected group.

yes, the ad-group drill-down is required.

that said, product-groups are designed for product-listing-ads bid strategies;
ad-groups for product-listing-ads are generally for assigning promotional-text
to a subset of products -- rather than bidding strategies.

see also
https://developers.google.com/adwords/scripts/
https://support.google.com/adwords/editor/#topic=3290839
https://support.google.com/adwords/answer/3455481

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author Sales W
September 2015

Re: How to set max CPC at Ad group level instead of product group leve

[ Edited ]
Top Contributor
# 2
Top Contributor


an ad-group default-bid (change) gets assigned to new low-level product-groups.

to change the default-bid for an existing product-group within an
ad-group, simply select the product-group, edit, and make-changes --
the change will be applied to all groups under the selected group.

yes, the ad-group drill-down is required.

that said, product-groups are designed for product-listing-ads bid strategies;
ad-groups for product-listing-ads are generally for assigning promotional-text
to a subset of products -- rather than bidding strategies.

see also
https://developers.google.com/adwords/scripts/
https://support.google.com/adwords/editor/#topic=3290839
https://support.google.com/adwords/answer/3455481