How to match keywords to shopping ads?
I will sell my product to overseas using google shopping and I registered my product on merchant center and make some of shopping AD.
but i dont undestand how to match product and keywords and displayed shopping ad on google search result.
I posted a product as title "sunflower artwork" on my website.
when searchers will searcing using a Keyword "Sunflower artwork" on google,
My shopping Ad will displayed ?
But if i posted a product as title "Feng Sui - Sunflower Artwork"
Can ad will display to keyword "Feng sui" "sunflower artwork" ?
I dont know how to match keyword and shopping ad.
Please le me know how ad works.
Re: How to match keywords to shopping ads?[ Edited ]
May 2017 - last edited May 2017
shopping-ads do not use keywords.
items show based on the bid and quality.
a physical, in stock, inventory item, may be submitted as a shopping-ad --
usually within the product-feed, using the merchant-center-account; the
data submitted typically matches the data displayed on the landing-page.
an item must have a high enough competitive bid and high
enough quality, to win a slot in the ad-auctions, to show.
quality is based mainly on the title and the quality of all other attributes
submitted, as well as other quality factors, including the quality of the
item's landing-page, website quality, relevancy, click-through-rates,
targeting details such as the target-country, etc.
only in stock, physical inventory, items may be submitted as a shopping-ad --
the in stock, product (feed) data, must be resubmitted at least monthly, or
whenever a critical change to the website or inventory-availability occurs.
title should name the physical item; description and other attributes submitted
should describe the exact physical inventory item, being sold and delivered --
such as the specific item's size or color, or some other aspect of the physical
item's characteristics, such as how the item looks, feels, smells, or tastes.
keyword-stuffing or general promotional information are not allowed.
to verify items are being seen, check the impression, click,
and search-term statistics, within the shopping-campaign.
to use keywords, there are many other campaign-types and ad-formats,
that may be a better fit, to advertise services or certain types of products.