How to manage different location data feed for same products
I want to know if I sale same product on 4 different countries with my shopping campaign then it would be required to change the item id, sku and all the recommended attribute for the product for each location data feed.
Kindly suggest me I am very confused.
Re: How to manage different location data feed for same products[ Edited ]
April 2015 - last edited April 2015
anyone from around the world may search for any
items in any of google's target-country domains --
there is nothing required and nothing that needs
to be done for that to happen.
however, to target a specific country requires a separate
landing-page, separate e-commerce, separate data-feed,
and separate shopping-campaign.
first, a website landing-page would need to be created
or changed to accommodate the rules and policies of
the specific country being targeted.
then, the physical inventory would need to be shippable
to the specific country being targeted -- shipping details
per target county would need to be updated.
global-trade-data should not change if the exact same physical
item is being shipped -- all global-trade-data (mpn, gtin, brand)
are assigned by a manufacturer, not merchants.
id values are typically private sku and must be unique
per country, per item; e.g. uk-abc-123, fr-abc-123, etc.
the website landing-page, e-commerce transactions, and
(feed) data submitted must all conform to google's policies,
rules, and requirements of each specific target-country.
the merchant-center does not support all countries --
currently supported target-countries should be here:
the same feed (data) cannot be used for more than one target-county --
that is not allowed and will typically result in all items being unlisted,
removed, rejected, the site disapproved or account suspended.
a new feed must be registered for each target country.
however, simply registering and creating a separate feed is not enough.
the same link landing-page usually cannot be used for more than one country --
landing-page language, price, and currency, must reflect the target-country.
the same e-commerce checkout usually cannot be used for more than one country --
the price and currency information must adhere to the policies of a target country.
when registering the data-feed file for a specific target-country --
the pull-down list of countries (and the one you select) determines:
(1) which target-country rules and policies you must follow
on your site, in your feed, and for e-commerce transactions;
and (2) which google (shopping) target-country
domain your submitted feed items may be listed.
generally, there are price, id, shipping, tax, delivery, customs, currency,
language, product category, payment, and product-listing-ad, requirements
per target-country -- on the website, in the feed, and for e-commerce.
typically, the website and e-commerce must first be changed to accommodate
the rules, policies, and guidelines of a target-country; then, (using the updated
website information), a different feed is created and changed to accommodate
all rules and requirements of the selected (registered) target-country.
importantly, google does not allow automated machine language translation
or real-time rate-currency conversion within the data-feed or on the website.
also importantly, the registered target-country landing-page must be universal;
for example, if the target-country's required currency is euros, then the price
in euros (on the website's link landing-page) must show exactly the same
price, currency, and language, information -- regardless of where the user
might be physically located.
each target-country has specific language, price, currency, tax, and
shipping requirements for both the website and submitted data (feed).
also importantly, the same physical item may not be allowed for
certain countries; each country may have different rules related
to physical items -- just one example, google may allow specific
health-care related items to be advertised in some countries,
but not in others; or google may have different rules for each
target-country for specific health-care related items.