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How to handle Cashback offers in PLA?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

On our sites when products have cashback offers we show customers the price before and after cashback on the product page.

 

Up until yesterday we only sent the price before cashback in the feed/api to google and believed this to be the correct thing to do. However, yesterday I noticed a few price mismatch errors on one of our feeds that looked correct to me so I phoned and spoke to a Google rep and they told me we need to use the sale_price field to show the cashback price so we are sending in the before and after cashback prices and Google will match against those.

 

So we made a change to the feed and last night sent in both prices. This morning some products with cashback are showing as not having correct prices but the sale price and normal price both match the products on the site.

 

Any ideas what we need to do to solve this as neither way we have tried so far seems to quite work. Note that some products dont get dissaproved (using same method) and I am not sure why.

2 Expert replyverified_user

Re: How to handle Cashback offers in PLA?

[ Edited ]
Top Contributor
# 2
Top Contributor

Hi Andrew,

 

Welcome to AdWords Community.

 

Cashback offers - what I understand of it is - if there's a product priced at $10 and it has 10% cashback offer. It means I will need to pay $10 at the time of purchase and the cashback of $1 would be credited to my account after sometime, or I would get an equal value credit in my shopping account which I can use in the future purchase. 

 

If this is the case, [sale_price] is not the right method to apply. Why? Because customers would pay the full price at the time of checkout. In this case, you should show this offer on the website itself and should do the needed setup to educate visitors of the offer. You can also highlight this in Text Ad line that shows up with your PLA. 

 

In a different scenario, if you mean a straight discount on price by this cashback, yes you can get ahead to use [sale_price] option. 

 

In this scenario, both the prices should be clearly visible to visitors on the landing pages. Secondly, this [sale_price] value should be lesser than that of the previous [price]. If you have implemented it correctly, it should show up fine with the PLA. 

 

The documentation of SalePrice can be found here  https://support.google.com/merchants/answer/1196048

 

Please confirm the scenario so that we can advise accordingly. 

 

Thanks

Ratan

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Re: How to handle Cashback offers in PLA?

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
Thanks for the reply, it is usually a case of the customer pays the £300 and then claims back say £100 afterwards from the manufacturer of the product. I explained this to the google support on the phone though and they advised to us the sale price field.

We didnt use it before and still got price match errors too so am confused on what to do now.

Re: How to handle Cashback offers in PLA?

Top Contributor
# 4
Top Contributor

Interesting question...

 

@Celebird ;?

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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Re: How to handle Cashback offers in PLA?

Visitor ✭ ✭ ✭
# 5
Visitor ✭ ✭ ✭
Just heard back from Google support on the phone and have been told we are doing the correct thing - our products should be re-approved within 48 hours, so hopefully all sorted!

Re: How to handle Cashback offers in PLA?

Top Contributor
# 6
Top Contributor

Good news. All the best Andrew.

 

Thanks
Ratan

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About Me: Community Profile | Ratan Jha INC.
If this or any other post solved your question, do not hesitate to accept it as the solution.