AdWords is now Google Ads. Our new name reflects the full range of advertising options we offer across Search, Display, YouTube, and more. Learn more

Ads
2K members online now
2K members online now
For questions related to Google Shopping and Merchant Center. Learn to optimize your Shopping ads
Guide Me
star_border
Reply

How to get Google Shopping Ads on front page in search?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

How to get Google Shopping Ads on front page in search?

 

When searching on "hofteholder" I get this result in Google: (look at the 5 pictures on top)

https://imgur.com/a/FWeLP

 

 

When going into the Google Shopping I see these ads:

https://imgur.com/a/rVJEz

 

My ads are from LingerieByValerie.com, and as you can see these are high ranked in the Google Shooping, but don't appear on front page.

 

What can I do to make my ads appear on front page?

 

Thanks,

 

1 Expert replyverified_user
1 ACCEPTED SOLUTION

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
March

How to get Google Shopping Ads on front page in search?

[ Edited ]
Top Contributor
# 2
Top Contributor

shoppings-ads appear based mainly on the bid and quality --
only items that win a slot in the auctions will be seen.

about the only ways to get shopping-sds on the front-page in search
results are to either increase the bid, or improve quality -- or both.

generally, since there are far fewer ad-slots on google-search
than on google-shopping, the auction competition is much much
more competitive and typically requires a much higher bid, or
much higher quality, or likely both, over time.

also, using live-searches to determine results
is not recommended -- such live-searches will
lower click-through-rates and therefore harm
quality and performance in the auctions.

 

View solution in original post

Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
March

How to get Google Shopping Ads on front page in search?

[ Edited ]
Top Contributor
# 2
Top Contributor

shoppings-ads appear based mainly on the bid and quality --
only items that win a slot in the auctions will be seen.

about the only ways to get shopping-sds on the front-page in search
results are to either increase the bid, or improve quality -- or both.

generally, since there are far fewer ad-slots on google-search
than on google-shopping, the auction competition is much much
more competitive and typically requires a much higher bid, or
much higher quality, or likely both, over time.

also, using live-searches to determine results
is not recommended -- such live-searches will
lower click-through-rates and therefore harm
quality and performance in the auctions.

 

How to get Google Shopping Ads on front page in search?

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

Thanks! Excellent answer. I'm working on a supplemental feed right now, and using Google Shopping's own template - so I hope this will boost our quality score.

 

A second question:

Is there a place where I can see which search phrases that views products on front page?

 

For example if I search "panties" in Google Search there are no Google Shopping ads.

If I search "string panties" in Google Search there ARE Google Shopping ads.

 

And is there a way to know which phrases that will show Google Shopping ads on front page?

 

Thanks

 

How to get Google Shopping Ads on front page in search?

[ Edited ]
Top Contributor
# 4
Top Contributor

first, you're welcome.

(a) typically, extremely broad, or one or two-word, search-terms, are either
far too expensive, or not relevant enough, to win a slot in the auctions --
especially with respect to the very few shopping-ad-slots on google-search.

(b) currently, there is no such specific report for shopping-ads --
any such live-search results may be highly user-specific and reflect
a specific user's search and intent related histories over time.

the search-terms-report will help indicate performance-data,
related to items being triggered by actual-searches by users.

the keyword-planner-tool may help somewhat with position-related metrics.

the product-suggestions-report helps with inferring competitive comparisons --
especially with respect to competitors who may be winning specific ad-slots.

the click-share and impression-share related metrics help to gain some
insight related to shopping-ad positions, relative to the competition.

a best-practice is to use the reports and related tools -- not live searches.

generally, be certain the search-terms are
in the title and description attributes and
are extremely relevant to the physical-item --
not simply an attempt to force a search-term
to surface an ad for a search-term.

 

a best-practice is to make any related changes directly at the source --
for example, within the inventory-database, content-management-system,
ecommerce-system, or directly on the website landing-page, so that the
primary-feed data is aligned with the website and shopping-ad, which
tends to help quality -- as opposed to a supplemental-feed.

 

a supplemental-feed is somewhat helpful for testing
minor changes before committing to website changes.

ensure that the product-groups are performing well -- for example,
be certain each product-group has at least 3-15 or more items,
that are extremely related and relevant to one another -- with high
enough bids and enough impression, click, and conversion data,
over time, to help google's algorithms make more intelligent or
accurate statistical-decisions with respect to relevance and quality.

 

better targeting may also help.

if there is enough budget for advertising -- adding some text-ads with
the same landing-page, same title, and same or very similar description,
may also help to surface some statistical and quality-related details,

over time.

note that any submitted data, but especially titles, descriptions,
global-trade-data, google_product_category, product_type, color,
and any images, especially for variants, that do not match the
landing-page, or that are, at all, irrelevant with respect to the
exact, specific, physical item-offer, that is being advertised,
sold and shipped, to the user, will actually tend to harm quality
over time -- not help.

a best-practice is to carefully and closely monitor the
merchant-center-account and the overall ad-account's
performance and costs -- before, frequently during, and
a month or so after, any changes to the landing-pages,
submitted-data, and especially within the ad-account.

see also
https://support.google.com/adwords/topic/3119143
https://support.google.com/adwords/topic/3119141