AdWords
5.7K members online now
5.7K members online now
For questions related to Google Shopping and Merchant Center. Learn to optimize your Shopping ads
Guide Me
star_border
Reply

How to determine negative keywords from search term report

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Looking for some tips, guidelines and/or advice on how best to use the search term report to identify negative keywords for shopping campaign.

2 Expert replyverified_user

How to determine negative keywords from search term report

Rising Star
# 2
Rising Star

Hi Marge,

 

Do you have conversion tracking in place?

 

How to determine negative keywords from search term report

Rising Star
# 3
Rising Star

My recommendations are to see if the search terms are relevant.

Long search terms with multiple different keywords that say & accessories or clothing & accessories etc... reference the behavior of copy paste search terms, maybe remove these as the type of people are hunting for ether data mining or very low pricing and if you are not the cheapest these keywords are always a waste.

Low CTR search terms should be removed if the product information can not be improved upon

Even if you have a sale, if the keyword is too expensive and there is no return of investment, consider removing it or setup a multi campaign to allow you to bid for specific keywords lower or higher than others.

 

There are allot more other tips and recommend searching on Google for articles that talk about specific topics. There are allot of helpful articles!

 

Hope it helps.

Twitter | Linkedin | Community Profile | Shopping Feed Tips From FeedArmy
Did you find any helpful responses or answers to your query? If yes, please click on ‘Accept As Solution’