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How to create a PLA ad for non eCommerce site?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

How to create a PLA ad for non eCommerce site (which do not have online transaction) but remaining all feeds are available as merchant feed required. Can we create?  

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1 ACCEPTED SOLUTION

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Marked as Best Answer.
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Accepted by topic author iyyappan L
February 2016

Re: How to create a PLA ad for non eCommerce site?

[ Edited ]
Top Contributor
# 4
Top Contributor


first, you're welcome.

the search-network-with-display-select (all-features),
display-network-only (all-features), and remarketing,
have some form of image-ads --
https://support.google.com/adwords/answer/2567043

for image-ad basics --
https://support.google.com/adwords/answer/2393023
https://support.google.com/adwordspolicy/answer/176108
https://support.google.com/adwords/topic/3119116

for remarketing --

https://support.google.com/adwords/answer/2453998
https://support.google.com/adwords/answer/3124536
https://support.google.com/adwordspolicy/answer/143465

a support specialist may be contacted directly for account-specific guidance.

View solution in original post

Re: How to create a PLA ad for non eCommerce site?

[ Edited ]
Top Contributor
# 2
Top Contributor


the website must provide a way for any user, within the
registered-feed's target country, to purchase a product

listed as a product-listing-ad.

however, there are many other campaign-types
and ad-formats that are available, do not have
such strict policies, and may be a better fit for
advertising products --
https://support.google.com/adwords/answer/2567043
https://support.google.com/adwords/answer/3333616

see also
https://support.google.com/merchants/#topic=3404779

Re: How to create a PLA ad for non eCommerce site?

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
Thanks for your response Celebird. I want to make a ad with image so do you know any other option? In my niche I have better conversion rate when the product is with image so I prefer a ad with image.
Marked as Best Answer.
Solution
Accepted by topic author iyyappan L
February 2016

Re: How to create a PLA ad for non eCommerce site?

[ Edited ]
Top Contributor
# 4
Top Contributor


first, you're welcome.

the search-network-with-display-select (all-features),
display-network-only (all-features), and remarketing,
have some form of image-ads --
https://support.google.com/adwords/answer/2567043

for image-ad basics --
https://support.google.com/adwords/answer/2393023
https://support.google.com/adwordspolicy/answer/176108
https://support.google.com/adwords/topic/3119116

for remarketing --

https://support.google.com/adwords/answer/2453998
https://support.google.com/adwords/answer/3124536
https://support.google.com/adwordspolicy/answer/143465

a support specialist may be contacted directly for account-specific guidance.

Re: How to create a PLA ad for non eCommerce site?

Visitor ✭ ✭ ✭
# 5
Visitor ✭ ✭ ✭
Thanks Celebird, for your valuable information.