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How to change Google Shopping from CPC to CPA?

Follower ✭ ☆ ☆
# 1
Follower ✭ ☆ ☆

I have finally made enough conversions in the last 30 days to use CPA, how do I change my strategy?

 

Thanks in advance.

1 Expert replyverified_user
1 ACCEPTED SOLUTION

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Marked as Best Answer.
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Accepted by MosheTLV (Top Contributor)
September 2015

Re: How to change Google Shopping from CPC to CPA?

Top Contributor
# 2
Top Contributor

 

the conversion-optimizer cannot be used with shopping-campaigns.

 

instructions for changing to an enhanced cost

per click (ecpc) bid-strategy are currently here --

https://support.google.com/adwords/answer/2464964

 

otherwise, google should likely be contacted

directly to help with account-related specifics.

 

note that ecpc can raise bids by up to 30% and does

not necessarily help many conversion-related issues.

View solution in original post

Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
September 2015

Re: How to change Google Shopping from CPC to CPA?

Top Contributor
# 2
Top Contributor

 

the conversion-optimizer cannot be used with shopping-campaigns.

 

instructions for changing to an enhanced cost

per click (ecpc) bid-strategy are currently here --

https://support.google.com/adwords/answer/2464964

 

otherwise, google should likely be contacted

directly to help with account-related specifics.

 

note that ecpc can raise bids by up to 30% and does

not necessarily help many conversion-related issues.

Re: How to change Google Shopping from CPC to CPA?

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

Why Can't we use Conversion Optimizer for Shopping Campaigns? Please explain.