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How to add "Retail" in your Google Analytics tag?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭
Hello,
First time made a remarketing campaign.
In overview tab noticed this:
1 campaign is missing audience sources for your business types
To help personalise ads based on user actions, set up custom parameters for business type: "Retail" in your Google Analytics tag.
What to do: Add custom parameters for business type: "Retail" in your Google Analytics tag.
Is it necessary to fix this? How to do this?
1 Expert replyverified_user

How to add "Retail" in your Google Analytics tag?

[ Edited ]
Top Contributor
# 2
Top Contributor

By adding the business type, Google will automatically add extra re marketing lists by default, such as checkout abandons etc...

 

Simply go to Adwords > Shared Library > Audiences > Tag Details > Setup > Drop down, select retail.

 

I answered based on the area you asekd, however this is Adwords Remarketing, if you are do mean Analytics, than ask here : https://www.en.advertisercommunity.com/t5/Google-Analytics/ct-p/analytics_category

 

Hope it helps.

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