AdWords
4.8K members online now
4.8K members online now
For questions related to Google Shopping and Merchant Center. Learn to optimize your Shopping ads
Guide Me
star_border
Reply

How to Get Seller Ratings to Show More

Top Contributor
# 1
Top Contributor

I was looking at the performance of one of my accounts and 12 of the 13 conversions we got this month came from when the seller ratings were showing. However, the seller ratings are only showing about 50% of the time. How can I get them to show more?


Joy Hawkins, Google My Business Top Contributor
Was my response helpful? If yes, please mark it as the ‘Best Answer.’

Owner of Sterling Sky
Read My Column on Search Engine Land
MyAdvanced Local SEO Training Manual
2 Expert replyverified_user
1 ACCEPTED SOLUTION

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by topic author JoyHawkins
January 2016

Re: How to Get Seller Ratings to Show More

Collaborator ✭ ☆ ☆
# 3
Collaborator ✭ ☆ ☆
@Celebird I don't think that's the issue she is asking about.

@JoyHawkins I've been holding off on answering this to see if a better answer than I had would come along. Ad extensions are algorithmic. I don't believe there is a way to guarantee a certain extension displays 100% of the time.

From my understanding of the way they work, you can try a couple of things to help improve the chances.
1) Limit use of the other ad extensions.
2) Test raising your bids if possible. Generally there is an AdRank threshold that must be met for ad extensions to trigger. That threshold of course is algorithmic, and relative to other dynamic variables in any given ad auction.

View solution in original post

Re: How to Get Seller Ratings to Show More

[ Edited ]
Top Contributor
# 2
Top Contributor

if google cannot collect the data or the data does
not conform to the policies or the data cannot be

matched to the seller's name and website-url then,

seller-ratings may not show.

generally, if the seller-ratings are from a third-party
seller-ratings site or program then, the third-party
should be contacted directly to help resolve the issue.

otherwise, a support specialist at
google may be contacted directly --
https://support.google.com/merchants/contactflow

Marked as Best Answer.
Solution
Accepted by topic author JoyHawkins
January 2016

Re: How to Get Seller Ratings to Show More

Collaborator ✭ ☆ ☆
# 3
Collaborator ✭ ☆ ☆
@Celebird I don't think that's the issue she is asking about.

@JoyHawkins I've been holding off on answering this to see if a better answer than I had would come along. Ad extensions are algorithmic. I don't believe there is a way to guarantee a certain extension displays 100% of the time.

From my understanding of the way they work, you can try a couple of things to help improve the chances.
1) Limit use of the other ad extensions.
2) Test raising your bids if possible. Generally there is an AdRank threshold that must be met for ad extensions to trigger. That threshold of course is algorithmic, and relative to other dynamic variables in any given ad auction.

Re: How to Get Seller Ratings to Show More

[ Edited ]
Top Contributor
# 4
Top Contributor

first, thank you for the clarification.

yes, seller-ratings showing are algorithmic;
but the ratings must still must be collected
and meet the requirements of the program --
some requirements are time-sensitive.

that said, ad-extensions per se do not necessarily
apply to shopping-campaigns/product-listing-ads --
the posting was made under google-shopping.

product-listing-ads have a somewhat separate
set of extensions, that do include seller-ratings --
for example, merchant-promotions.

otherwise, for other applicable ad-formats and campaigns,
yes, limiting extensions and improving ad-rank may help --

and contacting a support specialist at google can help to

clarify any account-specific issues.

 

see also

https://support.google.com/adwords/answer/2375499

https://support.google.com/merchants/#topic=3404821

 

Re: How to Get Seller Ratings to Show More

Top Contributor
# 5
Top Contributor
They definitely meet the requirements because they show about 50% of the time. I was wondering if the other ad extensions that we were using were causing Google to kind of "rotate" which ones they show. I'll try limiting some of them Smiley Happy Good suggestion David.

Joy Hawkins, Google My Business Top Contributor
Was my response helpful? If yes, please mark it as the ‘Best Answer.’

Owner of Sterling Sky
Read My Column on Search Engine Land
MyAdvanced Local SEO Training Manual