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How many product feeds should I create?

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# 1
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I've just created a Shopping campaign, and found that I couldn't select a specific feed. Is there any way for me to do this, or it's not advisable for me to create more than 1 feed in 1 account?

 

Appreciate the feedback.

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Marked as Best Answer.
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Accepted by MosheTLV (Top Contributor)
April 2017

How many product feeds should I create?

[ Edited ]
Top Contributor
# 2
Top Contributor

generally, use the one, single, registered data-feed for all updates --
including any changes, deletions, additions, or simply re-uploads;
the single registered feed can handle about 100000 inventory items.

 

typically, only one registered feed is needed per target-country.

all submitted data is funneled into the same linked ad-account --

yes, there is no way to select a feed within a shopping-campaign.

rather, first, decide on a bid-strategy -- then, items may be grouped together
within product-groups, by using attributes, to implement the bidding-strategy,

under the shopping-campaign.

for example, bidding higher on certain brands, using the brand attribute --
or lower on specific categories of items, using the product_type attribute.

see also
https://support.google.com/adwords/answer/3455481
https://support.google.com/adwords/answer/6275317

View solution in original post

Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
April 2017

How many product feeds should I create?

[ Edited ]
Top Contributor
# 2
Top Contributor

generally, use the one, single, registered data-feed for all updates --
including any changes, deletions, additions, or simply re-uploads;
the single registered feed can handle about 100000 inventory items.

 

typically, only one registered feed is needed per target-country.

all submitted data is funneled into the same linked ad-account --

yes, there is no way to select a feed within a shopping-campaign.

rather, first, decide on a bid-strategy -- then, items may be grouped together
within product-groups, by using attributes, to implement the bidding-strategy,

under the shopping-campaign.

for example, bidding higher on certain brands, using the brand attribute --
or lower on specific categories of items, using the product_type attribute.

see also
https://support.google.com/adwords/answer/3455481
https://support.google.com/adwords/answer/6275317