AdWords is now Google Ads. Our new name reflects the full range of advertising options we offer across Search, Display, YouTube, and more. Learn more

Ads
4.7K members online now
4.7K members online now
For questions related to Google Shopping and Merchant Center. Learn to optimize your Shopping ads
Guide Me
star_border
Reply

How many configured items in a feed is too many?

Follower ✭ ☆ ☆
# 1
Follower ✭ ☆ ☆

Hi Adwords community,

 

I have the possibility of submitting multiple product configurations in my shopping feed as separate line items, or choosing only a select number of those configurations to send instead.

I could see the benefit of having different variations in the feed: if people are searching for specific skus or configurations, we can show them what they are looking for.

However, is there a negative side to this? For example, when Google is deciding what to serve for a more general search concerning the product (i.e. not a specific configuration), would the apparent redundancy in that case hurt?

I guess the overall question is: if able, is it better to have more configurations of an item in your feed or less?


Thanks,

Marcus


1 Expert replyverified_user

Re: How many configured items in a feed is too many?

[ Edited ]
Top Contributor
# 2
Top Contributor

there is no requirement to submit all variants however,
there should be no redundancy if all rules and policies
for variants are followed -- both within the submitted
data (feed) and on the website link landing-page.

any variant that is submitted -- one, some, or all --

must have enough quality and bid to win a slot in

the auctions to be seen.