AdWords is now Google Ads. Our new name reflects the full range of advertising options we offer across Search, Display, YouTube, and more. Learn more

Ads
4.7K members online now
4.7K members online now
For questions related to Google Shopping and Merchant Center. Learn to optimize your Shopping ads
Guide Me
star_border
Reply

How does "hidden" content on landing page useful for search query affect?

Follower ✭ ✭ ☆
# 1
Follower ✭ ✭ ☆

Hi everyone,

 

I will try to be concise since it is not easy for me to explain: for the industry we run our shopping campaigns, there are many long-tail queries that include not only the product that is being searched, but some attributes about it, like for example which devices can our product be used on. This list of devices which our product can be used on is in our landing page, but on a tab which does not show by default when arriving: the user needs to click on that tab to see it.

We appear for generic searches of the product, but for a search query including product + device it can be used on, we generally do not appear. Is it a major issue that this list of devices is on a "hidden" tab? In other words: if we put it on the landing page as the user arrives, without having to click on a tab, would Google pick that information and use it for our auction, allowing us to appear for more specific searches that include device to be used on?

 

Thank you!

2 Expert replyverified_user
1 ACCEPTED SOLUTION

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
December 2016

Re: How does "hidden" content on landing page useful for search query affect?

[ Edited ]
Top Contributor
# 3
Top Contributor

shopping-ads will absolutely not use any such hidden content.

 

generally, the data submitted should exactly match
the information displayed on the link landing-page

and shopping-ads use only submitted data.

 

importantly perhaps, google has updated their policies and no longer allows
submitting or displaying any information about any compatible products.

 

submitting information about compatible products is now a policy violation
and grounds for items being removed from the auctions due to low quality,
disapproval, or suspension, at any time.

 

at one time, google did recommend adding compatible-product

information to descriptions and had a compatible_with attribute --

both aspects have been retired.

 

note that submitting such compatible information simply to garner clicks may
also lower click-through-rates and reduce conversions, thereby increasing the
cost of advertising over time -- since users may be looking to purchase the
compatible-product, using the same similar terms -- in addition to now being

a policy violation.

 

google wants information only about the physical product itself.

 

to help improve quality concentrate on submitting more accurate product
feature information, accurate technical details, and visual information,
only about the product itself -- be as specific and accurate as possible
with respect to the physical product and all attributes submitted.

 

that said, google-shopping absolutely does not use only title as
the sole arbiter of relevancy, to determine quality, or for search
query eligibility -- rather, while title is indeed critically important,
most all attributes submitted contribute to quality (or lack-thereof)
and most all attributes submitted may be indexed for search or

used within google-shopping features (e.g. left-hand-side filters)

and contributes to higher (or lower) quality and relevance within
the ad-auctions; with the exception of internal-use-only attributes,
such as id, item_group_id, etc.

 

as an empirical example, the following search-term is not necessarily in titles:
https://www.google.com/search?channel=fs&tbm=shop&q=ventilation+galore+with+six+windows
of course, those ad-results will only show if the user is located in the u.s.
and if the user has no negative historic-behavior with respect to the terms.

 

View solution in original post

How does "hidden" content on landing page useful for search query affect?

Top Contributor
# 2
Top Contributor

Google shopping uses the title in the data feed for search query eligibility, landing page info does not contribute to which search terms you are eligible for.

 

Hope it helps

Twitter | Linkedin | Community Profile | Shopping Feed Tips From FeedArmy
Did you find any helpful responses or answers to your query? If yes, please click on ‘Accept As Solution’
Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
December 2016

Re: How does "hidden" content on landing page useful for search query affect?

[ Edited ]
Top Contributor
# 3
Top Contributor

shopping-ads will absolutely not use any such hidden content.

 

generally, the data submitted should exactly match
the information displayed on the link landing-page

and shopping-ads use only submitted data.

 

importantly perhaps, google has updated their policies and no longer allows
submitting or displaying any information about any compatible products.

 

submitting information about compatible products is now a policy violation
and grounds for items being removed from the auctions due to low quality,
disapproval, or suspension, at any time.

 

at one time, google did recommend adding compatible-product

information to descriptions and had a compatible_with attribute --

both aspects have been retired.

 

note that submitting such compatible information simply to garner clicks may
also lower click-through-rates and reduce conversions, thereby increasing the
cost of advertising over time -- since users may be looking to purchase the
compatible-product, using the same similar terms -- in addition to now being

a policy violation.

 

google wants information only about the physical product itself.

 

to help improve quality concentrate on submitting more accurate product
feature information, accurate technical details, and visual information,
only about the product itself -- be as specific and accurate as possible
with respect to the physical product and all attributes submitted.

 

that said, google-shopping absolutely does not use only title as
the sole arbiter of relevancy, to determine quality, or for search
query eligibility -- rather, while title is indeed critically important,
most all attributes submitted contribute to quality (or lack-thereof)
and most all attributes submitted may be indexed for search or

used within google-shopping features (e.g. left-hand-side filters)

and contributes to higher (or lower) quality and relevance within
the ad-auctions; with the exception of internal-use-only attributes,
such as id, item_group_id, etc.

 

as an empirical example, the following search-term is not necessarily in titles:
https://www.google.com/search?channel=fs&tbm=shop&q=ventilation+galore+with+six+windows
of course, those ad-results will only show if the user is located in the u.s.
and if the user has no negative historic-behavior with respect to the terms.