How does product price impact impression share on Google Shopping?
I've found this case study posted on Search Engine Land fascinating: http://searchengineland.com/advanced-google-shopping-price-proxy-quality-score-product-ads-253735
Has anybody else found that price has a significant impact on impression share?
Re: How does product price impact impression share on Google Shopping?
The methodology of that study is sound - prices changed and impressions changed.
And it does make sense - the most expensive listings are unlikely to get many customers, unless they are a very authoritative site - like the manufacturer or a well-known retailer.
It will be easy for you to test - just change the price on your product that gets the most impressions and see what happens.