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How does product price impact impression share on Google Shopping?

Rising Star
# 1
Rising Star

Greetings all,

 

I've found this case study posted on Search Engine Land fascinating: http://searchengineland.com/advanced-google-shopping-price-proxy-quality-score-product-ads-253735

 

Has anybody else found that price has a significant impact on impression share?

 

Thanks!

 

John

2 Expert replyverified_user

Re: How does product price impact impression share on Google Shopping?

Rising Star
# 2
Rising Star
I am looking forward to finding a client willing to test this.

The methodology of that study is sound - prices changed and impressions changed.

And it does make sense - the most expensive listings are unlikely to get many customers, unless they are a very authoritative site - like the manufacturer or a well-known retailer.

It will be easy for you to test - just change the price on your product that gets the most impressions and see what happens.