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How do you handle shipping on products with shipping attributes too large for the MC?

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# 1
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I have a couple of clients that ship very large items via freight. They calculate shipping based on a percent per mile. 

 

I don't submit any shipping information in the datafeed because it would be disapproved (no weight or dimensions.)

 

What should I submit in my shipping rules? One of these clients just has free shipping setup since the shipping is free for one SKU if you a certain distance from their distribution center. For whatever reason this has worked fine in the MC, I honestly don't know why. 

 

If I'm not submitting with shipping attributes can I just say free shipping? The cart doesn't calculate shipping, that's done post purchase. Google Shopping for these 5k+ products is really more to drive phone sales and form submissions, not really your typical Google Shopping use case scenario.

 

I'd love to hear how others are doing this. Thanks!

1 Expert replyverified_user
1 ACCEPTED SOLUTION

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
2w

How do you handle shipping on products with shipping attributes too large for the MC?

[ Edited ]
Top Contributor
# 2
Top Contributor

for shopping-ads, shipping for an item-offer must
be either exactly accurate, or an overestimate --
otherwise, such item-offers cannot be submitted.

if exact shipping cannot be submitted, or set in

the account, then an overestimate is required.

to submit an overestimate, a shipping_label attribute may be submitted,
for specific items -- then, a corresponding overestimate shipping-setting,
set within the merchant-center-account.

alternatively, a shipping attribute may be submitted,
as an account-level override, with the overestimate --
google does not require shipping_weight or dimensions
unless a carrier-calculated-rate is configured within the
account that matches the item-offer.

 

similarly, a shipping rate of zero may be set in the account

with a submitted shipping_label for specific item-offers, or

submitted as a per-item override using the shipping attribute --

a shipping-rate value of zero indicates free-shipping; however,

free-shipping cannot be mentioned anyplace within a feed,

or in any submitted data to google; google decides when

a zero-shipping-rate may be displayed as free-shipping for

a particular shopping-ad in a particular shopping-ad context.

 

generally, always verify the final shipping-rate, for an item-offer,

by carefully inspecting the shipping-rate-calculator, for the item --

by clicking on the item's title, under the products-list-tab.

importantly perhaps, the link url value submitted for a shopping-ad, must
point directly to a page that allows users to buy the advertised product
and the product must be in-transit, to the customer, in a timely manner.

some types of items or business-models are not a good fit for shopping-ads --
in those cases, many other campaign-types are available for advertising.

see also
https://support.google.com/merchants/search?q=shipping+-community
https://support.google.com/merchants/answer/6363310
https://support.google.com/merchants/search?q=availability+-community

https://support.google.com/google-ads/answer/2567043

https://support.google.com/google-ads/answer/1722124

 

 

View solution in original post

Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
2w

How do you handle shipping on products with shipping attributes too large for the MC?

[ Edited ]
Top Contributor
# 2
Top Contributor

for shopping-ads, shipping for an item-offer must
be either exactly accurate, or an overestimate --
otherwise, such item-offers cannot be submitted.

if exact shipping cannot be submitted, or set in

the account, then an overestimate is required.

to submit an overestimate, a shipping_label attribute may be submitted,
for specific items -- then, a corresponding overestimate shipping-setting,
set within the merchant-center-account.

alternatively, a shipping attribute may be submitted,
as an account-level override, with the overestimate --
google does not require shipping_weight or dimensions
unless a carrier-calculated-rate is configured within the
account that matches the item-offer.

 

similarly, a shipping rate of zero may be set in the account

with a submitted shipping_label for specific item-offers, or

submitted as a per-item override using the shipping attribute --

a shipping-rate value of zero indicates free-shipping; however,

free-shipping cannot be mentioned anyplace within a feed,

or in any submitted data to google; google decides when

a zero-shipping-rate may be displayed as free-shipping for

a particular shopping-ad in a particular shopping-ad context.

 

generally, always verify the final shipping-rate, for an item-offer,

by carefully inspecting the shipping-rate-calculator, for the item --

by clicking on the item's title, under the products-list-tab.

importantly perhaps, the link url value submitted for a shopping-ad, must
point directly to a page that allows users to buy the advertised product
and the product must be in-transit, to the customer, in a timely manner.

some types of items or business-models are not a good fit for shopping-ads --
in those cases, many other campaign-types are available for advertising.

see also
https://support.google.com/merchants/search?q=shipping+-community
https://support.google.com/merchants/answer/6363310
https://support.google.com/merchants/search?q=availability+-community

https://support.google.com/google-ads/answer/2567043

https://support.google.com/google-ads/answer/1722124