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How do you get text in "details" column Google Shopping

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# 1
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I've looked at the templates for the merchant center data feed spreadsheets and can't find an option to get details added that would display on the Shopping - Compare Online Stores list. 

See attached photo screen shotScreenshot_20170429-135836.jpg

 

 How do you get text to display in that "Details" column?

 

 

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1 ACCEPTED SOLUTION

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
April 2017

How do you get text in "details" column Google Shopping

[ Edited ]
Top Contributor
# 2
Top Contributor

details/special-offers requires participation in the merchant-promotions-program;
then, either submit a separate promotions-feed or set an individual promotional
detail, within the merchant-center-account.

submitting any such promotional details or text anyplace within a
products-feed is a policy violation and grounds for disapproval or
a (permanent) suspension, at any time.

a product-feed should only name or otherwise describe aspects the physical item,
or characteristics of the exact physical item being sold and shipped -- such as
the item's size, how the item looks, smells, tastes, or sounds, a category the
physical item falls under, etc.

for the merchant-promotions-program, such special-offer
details must conform to all merchant-promotions policies.

see also
https://support.google.com/merchants/topic/2877465

 

View solution in original post

Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
April 2017

How do you get text in "details" column Google Shopping

[ Edited ]
Top Contributor
# 2
Top Contributor

details/special-offers requires participation in the merchant-promotions-program;
then, either submit a separate promotions-feed or set an individual promotional
detail, within the merchant-center-account.

submitting any such promotional details or text anyplace within a
products-feed is a policy violation and grounds for disapproval or
a (permanent) suspension, at any time.

a product-feed should only name or otherwise describe aspects the physical item,
or characteristics of the exact physical item being sold and shipped -- such as
the item's size, how the item looks, smells, tastes, or sounds, a category the
physical item falls under, etc.

for the merchant-promotions-program, such special-offer
details must conform to all merchant-promotions policies.

see also
https://support.google.com/merchants/topic/2877465