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How do I see the keywords used to trigger a PLA?

[ Edited ]
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# 1
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Yes, I can see the keywords. But, I want to know what products have been shown for that keyword term. Is there anyway to combine them?


Also, please suggest a way to find and add negative terms without knowing keyword & product pairing.


Please note:

My shopping campaign adgroups are neither optmized nor granular.

There are different types of the products inside the same adgroup.

I understand negative terms are added at an adgroup level. So granularity in important to have this setup.

1 Expert replyverified_user

How do I see the keywords used to trigger a PLA?

Top Contributor
# 2
Top Contributor



You need to structure your Campaign and ad group so that you can split up the data based on your criteria.


Simply split up the product types into different ad groups and than the search results will be for those ad groups.


Hope it helps.

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