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How do I get my products to show up as "Best Matches" instead of "Other Matches"

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

I notice when I test-search my products in Google Shopping that they very frequently will appear further down the screen under the heading "Other Matches" instead of at the top with the "Best Matches" which are primarily comprised of the SUPER-ENORMOUS retailers of the world (your Walmarts and Wayfairs).  How do I get my products into the "Best Matches" group?

 

It's good to note that I am literally searching for the exact manufacturer and model # that I'm using as my product title and it still seems to not think this is a "Best Match".  I'm currently only using the meta field "Google Products Feed - Google Product Category" for each product and I have a feeling I need to add another meta field to help make my products a best match but I'm at a loss as to which one(s) I should add.

 

Anybody have any suggestions?  Thanks in advance!

1 Expert replyverified_user

Re: How do I get my products to show up as "Best Matches" instead of "Other Matches&q

[ Edited ]
Top Contributor
# 2
Top Contributor

best-match, compare-prices, and similar
groupings by google cannot be forced.

such groups are created automatically and dynamically.

generally, the groups are based on the search-terms used
and the accuracy and relevance of all data submitted --
especially the accuracy of all global-trade-data submitted
(mpn, brand, gtin) and condition, and the relevancy of title,
description, product_type, and google_product_category, attributes.

any deviation from the exact, proper, valid, global-trade-data values, as
assigned by the manufacturer, may exclude items from being grouped --
all merchants selling the same item should be submitting the same
exact global-trade-data.

unique-product-identifiers (global-trade-data) are mainly a legal designation
that maps an exact, unique, product to an exact, specific, manufacturer --
and as a side-effect sometimes allows google to group all merchants selling
the exact same product for best-matches, comparisons, or similar purposes.

inaccurate global-trade-data can also cause products to
be removed from the auctions or eventually disapproved.

any irrelevant information might also be removed from the feed; depending
on the details, negative-words can also be used to help prevent google from
returning items or creating groups for irrelevant terms; e.g. searching for
similar model-numbers that are not valid, accurate, mpn.

Re: How do I get my products to show up as "Best Matches" instead of "Other Matches&q

Explorer ✭ ✭ ☆
# 3
Explorer ✭ ✭ ☆
Simple question first, you searched the exact model number and brand, are they in the title and description as well as in the appropriate attribute fields in your feed?

Re: How do I get my products to show up as "Best Matches" instead of "Other Matches&q

Visitor ✭ ✭ ✭
# 4
Visitor ✭ ✭ ✭
The naming convention for our product titles goes "Brand", "Model #", "Short Description" and the main body long-description we basically copy and paste from the manufacturers. Currently we're only using one attribute for the feed, the attribute "Google Products Feed - Google Product Category" and I have a feeling we need to add another attribute such as the 'Brand' attribute. Is there actually an attribute for product sku or product description that I've overlooked?

Re: How do I get my products to show up as "Best Matches" instead of "Other Matches&q

Explorer ✭ ✭ ☆
# 5
Explorer ✭ ✭ ☆
Yes, there is. You should use literally every attribute you can. Google groups products by some of these attributes depending on the product type. Without any off those fields, Google has no idea what the brand is or the model number regardless of their presence in the title or description. I would also highly recommend a schema plugin if you're not already using one that defines these attributes on the actual landing page. How are you generating your feed? I'm shocked it's not exporting key attribute fields like MPN and Brand.
Marked as Best Answer.
Solution
Accepted by topic author Lightbulbs A
May 2016

Re: How do I get my products to show up as "Best Matches" instead of "Other Matches&q

[ Edited ]
Top Contributor
# 6
Top Contributor

note that global-trade-data must be assigned
by the manufacturer and submitted using the
appropriate mpn, brand, and gtin attributes.

private-sku are not allowed within any global-trade-data attributes.

without proper global-trade-data, within the proper attributes --
gtin, mpn, brand -- items will typically be automatically excluded
from any groupings, regardless of any other attribute data.

global-trade-data must be added to the proper attribute and
may also be included within the title or description or both.

generally, the global-trade-data attributes are the most critical and
must have accurate manufacturer's data, for the exact item being
sold, to even be eligible for the best-match/compare-prices groups.

Re: How do I get my products to show up as "Best Matches" instead of "Other Matches&q

Visitor ✭ ✭ ✭
# 7
Visitor ✭ ✭ ✭
Our feed is generated by our site engine, but we have to manually add the values as meta fields to each product. I've been looking around the forums here for examples of naming conventions for the MPN and Brand (similar to the product category taxonomy resource I use, found here...http://www.google.com/basepages/producttype/taxonomy-with-ids.en-US.txt ) but I have yet to find one. Can you point me to a page where these conventions/lists might be found?

Re: How do I get my products to show up as "Best Matches" instead of "Other Matches&a

Visitor ✭ ✭ ✭
# 8
Visitor ✭ ✭ ✭
Can you point me to something like the Google Product Category Taxonomy page (found here... http://www.google.com/basepages/producttype/taxonomy-with-ids.en-US.txt ) for GTIN, MPN and Brand ? I'm not sure what the feed conventions are for these .

Thanks!

Re: How do I get my products to show up as "Best Matches" instead of "Other Matches&q

[ Edited ]
Top Contributor
# 9
Top Contributor

generally, the mpn, brand, (and any gtin) data must come directly
from the manufacturer -- typically stamped directly on a product
or package, at the factory.

the data submitted and any such data on the landing-page
should match exactly; both should match the physical item.

google's designated-brand list offers some examples:
https://support.google.com/merchants/answer/6239390

looking directly at the compare-prices page, under
the details-section -- directly on google-shopping --
also offers related examples; especially if there is
only one value per attribute and the physical item
being sold is an exact match.

but this should data not necessarily be submitted --
since the physical inventory item being sold may not
correspond to any on-line source and other merchants
may be submitting invalid data, but have simply not
been flagged as disapproved or suspended yet.

unfortunately, currently, google does not offer any such similar resource
for global-trade-data; the google_product_category data is generated by
google for google, as opposed to manufacturer's global-trade-data.

Re: How do I get my products to show up as "Best Matches" instead of "Other Matches&a

Explorer ✭ ✭ ☆
# 10
Explorer ✭ ✭ ☆
This site has a lot o resources that you should find helpful with resolving your GTIN issues: http://www.gtin.info/google-shopping-gtin-requirement/