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How do I get multiple product listings shown

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi all

 

I have a competitor who regularly gets 3 or 4 of the 5 available product listing slots when typing in some keywords into google search.

 

Given that you can't use keywords, how is this being done? Is it simply ramping up the max CPC?

 

TIA

Kevin

1 Expert replyverified_user

Re: How do I get multiple product listings shown

[ Edited ]
Top Contributor
# 2
Top Contributor


both quality and the bid determine the results --
either a different bid strategy or higher quality or
some combination of both can help win the auctions.

also, both product-listing-ads and keyword-based ads
can win an auction's slots simultaneously; so, what is
being seen is not necessarily only product-listing-ads.

 

also, results may be influenced by user behavior --

what is seen by one person is not necessarily what

is being seen by others; always check the statistics

within adwords to help verify overall performance.

Re: How do I get multiple product listings shown

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
"both product-listing-ads and keyword-based ads
can win an auction's slots simultaneously"

I cannot seem to use keywords when using Shopping Campaigns. How are keyword-based ads being used?

Re: How do I get multiple product listings shown

[ Edited ]
Top Contributor
# 4
Top Contributor


yes, the shopping-campaign cannot use keywords --
product-listing-ads do not use keywords;
rather, the submitted (feed) data is used.

however, many other ad-types and formats
can be used by creating separate campaigns.

other ad-types can potentially win slots in the
same auctions as product-listing-ads and then
show multiple ads from the same (merchant's)
adwords-account on the same results page.

 
that is not to say that what is being shown are not (all) multiple
product-listing-ads -- currently, there is no specific restriction
on multiple product-listing-ads winning slots from the same
merchant on the same page, depending on the auction details.

but a single adwords-account can have multiple
campaigns with many different ad-types --
http://www.google.com/adwords/how-it-works/ad-types.html
https://support.google.com/adwords/answer/1722124
https://support.google.com/adwords/answer/1704395

see also
https://support.google.com/adwords/answer/3455564
https://support.google.com/adwords/answer/6080607
https://support.google.com/adwords/answer/6080607?rd=1#PLA_annotations

Re: How do I get multiple product listings shown

Visitor ✭ ✭ ✭
# 5
Visitor ✭ ✭ ✭
You've got me there. I simply cannot understand how a product image ad can be 'won' from a text based ad - how on earth would google draw in all the product detail. None of which is part of a standard text -based ad.

I always thought the 2 types would be separate. If this is true, then it will require some further investigating. I don't see how ads from one campaign can bring up ads from another separate campaign. Just can't see that this information is correct.

Re: How do I get multiple product listings shown

[ Edited ]
Top Contributor
# 6
Top Contributor


a product-image cannot be won from a text-ad.

there are image-ads; there are also text-ads that can
be created to show product details such as a price,
while multiple product-listing-ads can also be shown,
simultaneously, potentially from the same merchant --

depending on the search-term, quality factors, and bids.

"if relevant, a Product Listing Ad and a text ad can also appear at the same time."
https://support.google.com/adwords/answer/6080607

otherwise, if the ads seem to be violating a policy
then the issue can be reported directly to google.

https://support.google.com/merchants/contact/policy

 

Re: How do I get multiple product listings shown

Explorer ✭ ✭ ✭
# 7
Explorer ✭ ✭ ✭
Hi Kevin,

In Google Shopping campaigns, you can have multiple products from the same advertiser take up the slots.

The way to do this is to overbid. We believe at certain percentage higher than the standard "bid x quality score" of your competition, Google will give multiple listings to you.

No need to do anything else - Google does all of the hard work for you...