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How can I project number of impressions for Google Shopping Campaigns?

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# 1
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I would like to get a keyword planner tool... but for the shopping campaign.  Is there anything available for this?  And if I run the shopping campaign, does this conflict with my search campaign when I use the same keywords?

 

Cheers!

Barb

2 Expert replyverified_user
1 ACCEPTED SOLUTION

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Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
September 2015

Re: How can I project number of impressions for Google Shopping Campai

[ Edited ]
Top Contributor
# 3
Top Contributor


there is no keyword-tool specific to shopping-campaigns (product-listing-ads).

product-listing-ads do not use keywords.

google derives quality (relevance) and the product-listing-ads
from the submitted data (feed); all data submitted should be
relevant, clear, accurate, and descriptive with respect to the
physical item or how the physical item might be used.

that said, there can be a range of relevant, clear, and accurate information
with respect to a physical item; so, the keyword-planner-tool can be used
to help narrow and estimate better performing information from less well
performing information (with respect to user behavior) to some degree.
e.g.
Red sneakers.
vs
Burgundy red Converse Chuck Taylor All Star sneakers.

 

the data should not be considered statistically valid for
shopping related auctions, but simply used as a guide.

there is also the (new) auction-insights report for shopping-campaigns
that can help analyze currently running product-listing-ads by comparing
performance against the competition; where the data should be derived

from shopping related ad auctions.
http://adwords.blogspot.com/2014/11/new-ways-to-rev-up-your-shopping.html

text-ad campaigns should not compete with product-listing-ads
and the different ad-types may be shown alongside each other;
currently, these should in essence be separate ad-auctions.

 

View solution in original post

Re: How can I project number of impressions for Google Shopping Campai

Top Contributor
# 2
Top Contributor

Interesting question;...

@Tom_Wilson ?

@Celebird ?

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’
Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
September 2015

Re: How can I project number of impressions for Google Shopping Campai

[ Edited ]
Top Contributor
# 3
Top Contributor


there is no keyword-tool specific to shopping-campaigns (product-listing-ads).

product-listing-ads do not use keywords.

google derives quality (relevance) and the product-listing-ads
from the submitted data (feed); all data submitted should be
relevant, clear, accurate, and descriptive with respect to the
physical item or how the physical item might be used.

that said, there can be a range of relevant, clear, and accurate information
with respect to a physical item; so, the keyword-planner-tool can be used
to help narrow and estimate better performing information from less well
performing information (with respect to user behavior) to some degree.
e.g.
Red sneakers.
vs
Burgundy red Converse Chuck Taylor All Star sneakers.

 

the data should not be considered statistically valid for
shopping related auctions, but simply used as a guide.

there is also the (new) auction-insights report for shopping-campaigns
that can help analyze currently running product-listing-ads by comparing
performance against the competition; where the data should be derived

from shopping related ad auctions.
http://adwords.blogspot.com/2014/11/new-ways-to-rev-up-your-shopping.html

text-ad campaigns should not compete with product-listing-ads
and the different ad-types may be shown alongside each other;
currently, these should in essence be separate ad-auctions.