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How are my competitors listing without GTINs?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

I have a bamboo clothing range from a brand based here in the UK. The brand insists that they do not use or issue barcodes or MPNs. However, one of my competitors has successfully listed these items via Google Shopping. I have gone back to the brand and they insist they have not had any dialogue with the competitor who is just one of their dropshippers (I wholesale and dropship) - so how are they getting round it?

 

I have a brand, I have SKU but that's it.Has anyone come across a situation like this before?

1 Expert replyverified_user

Re: How are my competitors listing without GTINs?

[ Edited ]
Top Contributor
# 2
Top Contributor

potential policy violations by others may be reported directly to google --
https://support.google.com/merchants/contact/policy
generally, google requires the exact aclk (ad-click) url --
the google-provided link, containing an aclk, that points to
a retailer's landing page, not the retailer's landing-page url,
to take appropriate action.

shopping-ads show based on the bid and many quality factors --
gtin is not required if gtin does not exist from the manufacturer;
a sku or private-brand can never be used as valid global-trade-data.

also, forum-members cannot inspect or verify the exact
attributes and values that are being submitted by others --
being listed as a shopping-ad does not at all indicate that
the retailer is following the policies.

importantly perhaps, most drop-shipping related supply-chains
are not allowed and is grounds for disapproval or a permanent
suspension from the program, at any time -- merchants may

only submit items that are in their physical possession.

see also
https://support.google.com/merchants/answer/6276171
https://support.google.com/merchants/answer/6363310