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Higher Bidding Is Always a Good Thing or Not?

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# 1
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When we run shopping campaign, we need to analyze the products performance from different ad group or products groups and to see which group work better or which products work best. or to analyze when the campaigns has better conversions. Is that right?

 

I have a few question

 

1. when we got the results, what to do?  how to maximize the great performance of these products?

2. Is it always the same way higher bid? 

3. If I make these products with a better performance to a new product group and offer higher bids, is it right to do so? or such a big change to the campaigns will finally have bad or good effects to the conversions?