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Help needed to create product feed

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Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

I am new to Merchant Center, I have been watching and reading how to create product feeds but I am still having trouble on where to even start or what to do. It seems that all videos or articles are for the older version of Merchant Center, and doesn't explain the latest 2016 version. Any help or articles for the the latest 2016 creation of product feed would be greatly appreciated.

2 Expert replyverified_user

Help needed to create product feed

Rising Star
# 2
Rising Star

Hi Robert,

 

The starting point is how your website is built. If you are using a popular CMS there should be a plugin available to help you generate a shopping feed.

 

Help needed to create product feed

Rising Star
# 3
Rising Star

As Robert mentioned, first look into a method of creating a data feed. The easiest way is to search for your platform + google shopping feed

 

When you have the feed, you can than link it to Google Merchant, be sure to create a test feed for the first time.

If you have no processing errors, create a standard (live feed)

https://support.google.com/merchants/answer/188477?hl=en

 

Link Google Merchant to Google Adwords

https://support.google.com/merchants/answer/6159060?hl=en

 

Than create a shopping campaign in Adwords

https://support.google.com/adwords/answer/3455481?co=ADWORDS.IsAWNCustomer%3Dfalse&hl=en

 

Hope it helps.

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