Re: Help! User experience vs Google Shopping[ Edited ]
March 2017 - last edited March 2017
those landing-pages likely violate several shopping-ad policies.
generally, the one, specific, physical, in stock, product-offer submitted as
a shopping-ad, must be prominent on the link/mobile_link landing-page.
this usually means only one, single, item-offer with one single price on a page --
and is often accomplished with either separate html-pages or server-side scripts;
only physical, in stock, item-offers, may be submitted -- a variant-offer
requires a proper, identical, item_group_id and a unique variant attribute
and value (color, size, pattern, material) for each item within the variant
group, with a landing-page that matches the physical variant item, exactly.
typically, google looks to the user-experience on the
landing-page with respect to users and shopping-ads --
rather than a merchant or site specific user-experience.
the likely choices are:
(a) change/add landing-pages to meet all current shopping-ad policies;
or (b) do not submit any such landing-pages but submit other products with
landing-pages on the website that do meet all current shopping-ad policies;
or (c) do not use shopping-ads, at all -- rather, use
other campaign-types and ad-formats to advertise.
that said, google is the final arbiter of all policies.