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Help! User experience vs Google Shopping

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Re: Help! User experience vs Google Shopping

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# 2
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those landing-pages likely violate several shopping-ad policies.

generally, the one, specific, physical, in stock, product-offer submitted as
a shopping-ad, must be prominent on the link/mobile_link landing-page.

this usually means only one, single, item-offer with one single price on a page --
and is often accomplished with either separate html-pages or server-side scripts;

e.g.

http://www.example.com/Mesh-Football-Bib-pink-extra-large
http://www.example.com/Mesh-Football-Bib?color=pink&size=extra-large

only physical, in stock, item-offers, may be submitted -- a variant-offer
requires a proper, identical, item_group_id and a unique variant attribute
and value (color, size, pattern, material) for each item within the variant
group, with a landing-page that matches the physical variant item, exactly.

typically, google looks to the user-experience on the
landing-page with respect to users and shopping-ads --
rather than a merchant or site specific user-experience.

the likely choices are:

(a) change/add landing-pages to meet all current shopping-ad policies;

or (b) do not submit any such landing-pages but submit other products with
landing-pages on the website that do meet all current shopping-ad policies;

or (c) do not use shopping-ads, at all -- rather, use
other campaign-types and ad-formats to advertise.

 

that said, google is the final arbiter of all policies.

see also
https://support.google.com/merchants#topic=3404779

https://support.google.com/merchants/answer/6324416

shopping-ad landing-page example one.

shopping-ad landing-page example two.
https://support.google.com/adwords/answer/2567043
https://support.google.com/adwords/answer/1722124