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Headline Click Type in Smart Shopping Campaigns

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hello,

 

I am running the new goal-optimized shopping campaigns (also known as smart shopping campaigns)

Segmenting the campaign report by click-type, I see two click types. "Headline" and "Shopping - Product - Online".

Smart Shopping Headline.JPG

All the other regular shopping campaigns only show "Shopping - Product - Online"

I am wondering what Headline means.

 

Could you clarify?

 

Thanks

 

Jack

Headline Click Type in Smart Shopping Campaigns

Visitor ✭ ✭ ✭
# 2
Visitor ✭ ✭ ✭

Hi Jack,

 

I am not 100% sure but my hypothesis is that as the new Smart Shopping campaigns also serve ads on Display and YouTube inventory, the same might be reflected in the Headline Click type.

 

Hope this helps Smiley Happy