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Gtin

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# 1
Visitor ✭ ✭ ✭

Hi,

I will try to explain this the best way i can. We sell products that are genuine replacement spare parts that are made by a multi brand manufacturer. I will give an example.

A manufacturer makes new items and sells them under 3 different brand names. They then make spare parts for the 3 brands. They sell these in a box and it will display on the box the 3 brands, the part number and the barcode number.

If a customer has any one of these products, then this one part will fit. There is only one part number for this part.

Now, when listing this product on our website we used to list this product once, under one of the brands and explain that it fits other brands. Then to help us and the customer find the product we decided to list the product 3 times. So in this case we used the same part number 3 times, once for each brand.

The problem is now we think this was wrong, because now Google is asking for the gtin number and we will only have one.

Do i get the gtin numbers for the other 2 brands by searching Google, where people have listed the product under another brand,

Do i list the product using the same part number, same gtin each time for the 3 different brands or,

Do i go back to just listing the product once, picking one of the brands to list it under, and again explaining that it fits 2 other brands. The problem with this way is that all the brands are equal, and they may not know by a product title it fits their brand.

Sorry it was long winded but it hard to explain 

 

 

1 Expert replyverified_user
1 ACCEPTED SOLUTION

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by topic author Tracy B
March 2016

Re: Gtin

[ Edited ]
Top Contributor
# 4
Top Contributor

first, thank you for the update.

 

normally, global-trade-data must identify the exact
item being sold and the manufacturer who actually
built that item.

having that literal information posted here in
the public forum would likely have helped --
since unlike google-support, forum-members
cannot look into any submitted data.

 

valid global-trade-data is typically assigned by

the manufacturer and stamped directly on the

product or package, at the factory.

of course, that sounds like good news --
google is the final arbiter of all policies.

 

View solution in original post

Re: Gtin

[ Edited ]
Top Contributor
# 2
Top Contributor

first, thank you for the details.

global-trade-data is mainly a legal designation that identifies
the source, the actual manufacturer, of a single product --
all merchants selling the same item, must submit the same

global-trade-data, so that an exact item and corresponding

manufacturer who built that item, can be identified.

the global-trade-data submitted must identify
the manufacturer who actually built the item --
not any data associated with any compatible
products nor products the part will fit.

the gtin attribute accepts a valid upc, isbn, ean, itf, or jan, value:
http://www.gs1.org/barcodes/ean-upc

bar-code digits cannot be submitted as gtin unless the data is valid gs1
gtin that exactly identifies the manufacturer who actually built the item

and the item itself --  not any compatible-product manufacturer details.

if a valid gtin or valid mpn exists for the actual manufacturer then,
submit those values and the brand, of the actual manufacturer
who built the item.

only one value should be submitted for the gtin, brand, or mpn attribute.

otherwise, if no valid global-trade-data currently exists that
identifies the actual manufacturer of the physical item being
sold and shipped then, simply submit identifier_exists FALSE
and do not submit any global-trade-data for that item --
do not submit a brand, do not submit a gtin, and do not
submit an mpn, for that item.

compatible-product details -- such as compatible brands, global-trade-data
of products the item is compatible with, or any products the part will fit --
may be listed within the item's description.

a physical item may be listed only once; submitting any item more than
once -- such as, for each product the part will fit or is compatible with --
is a policy violation and grounds for disapproval or permanent suspension
from the program, at any time.

 

a merchant-center product-listing-ads support-specialist
at google may also be contacted directly, to look into the
data (feed) and account, for guidance.

 

Re: Gtin

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
What i mean is that the actual manufacturer who built the item, sells that new item under different brands. Example an Indesit washing machine drum can also fit a Hotpoint washing machine. Search the Indesit company that now includes Whirlpool and many other brands. When they sell a genuine part it will have one part number that can fit several brands and they will all be listed on the product packaging.
I spoke on the phone with Google and they told me to use one of the brands and list that with the part number.
Marked as Best Answer.
Solution
Accepted by topic author Tracy B
March 2016

Re: Gtin

[ Edited ]
Top Contributor
# 4
Top Contributor

first, thank you for the update.

 

normally, global-trade-data must identify the exact
item being sold and the manufacturer who actually
built that item.

having that literal information posted here in
the public forum would likely have helped --
since unlike google-support, forum-members
cannot look into any submitted data.

 

valid global-trade-data is typically assigned by

the manufacturer and stamped directly on the

product or package, at the factory.

of course, that sounds like good news --
google is the final arbiter of all policies.