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Google shopping feeds -GTIN for products with multiple options

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# 1
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If a product has multiple options on the webpage how should it be shown in merchants feed?

 

Every individual product has a single web page and entry in the merchants feed, however, each option has its own GTIN number.

 

Can each GTIN number be listed in the entry for the single product?

 

For example:

 

  <item>
<g:id>PRAA638</g:id>
<title>Naturana 83208</title>
<description>Naturana Panty Corselette - full description.
</description>
<g:google_product_category>Clothing &amp; Accessories &gt; Clothing &gt; Underwear &amp; Socks &gt; Underwear</g:google_product_category>
<g:product_type>Lingerie &gt; Corsets &amp; Girdles</g:product_type>
<link>http://www.website.com/Naturana+83208/0_caaa001_CAAA008/PRAA638.htm</link>
<g:image_link>http://www.website.com/images/Nat83208main.jpg</g:image_link>
<g:additional_image_link>http://www.website.com/images/Nat83208.jpg</g:additional_image_link>
<g:condition>New</g:condition>
<g:availability>in stock</g:availability>
<g:price>28.00</g:price>
<g:brand>Naturana</g:brand>
<g:gtin>4005334027736</g:gtin>
<g:gtin>4005334027737</g:gtin>
<g:gtin>4005334027738</g:gtin>
<g:gtin>4005334027739</g:gtin>
<g:mpn>83208</g:mpn>
<g:adwords_grouping></g:adwords_grouping>
<g:adwords_labels></g:adwords_labels>
<g:adwords_redirect>http://www.website.com/Naturana+83208/0_caaa001_CAAA008/PRAA638.htm</g:adwords_redirect>
</item>

Google has previously stated that products with multiple options shouldn't be entered as separate products, otherwise they will be regarded as 'boilerplate' entries - hence why our websites are built as they are.

 

Cheers

 

Simon

1 Expert replyverified_user
1 ACCEPTED SOLUTION

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by topic author Simon A
April 2016

Re: Google shopping feeds -GTIN for products with multiple options

[ Edited ]
Top Contributor
# 2
Top Contributor

if the multiple gtin are for variants then, no --
in that case, submitting multiple global-trade-data
with an item-offer is a policy violation and grounds
for disapproval or a (permanent) suspension from
the program, at any time.

in-stock supported-variants must be submitted as separate items using
proper and exact item_group_id and unique variant attribute values --
otherwise, such item groups cannot be submitted, at all.


landing-pages should show only one, single, variant --
either by a separate landing-page or more typically
by using url-parameters and a server-side-script that
preselects an exact variant item-offer.

 

as an aside, boilerplate refers more to submitting
supported-variant items multiple times without proper
item_group_id or without proper variant-attributes --
or multiple cookie-cutter sites selling similar items;
all are policy violations that risk permanent suspension.

 

see also

https://support.google.com/merchants#topic=3404779
https://support.google.com/merchants/answer/188494#detailed_product
https://support.google.com/merchants/answer/1347943
https://support.google.com/merchants/answer/188494#image_link

 

 

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author Simon A
April 2016

Re: Google shopping feeds -GTIN for products with multiple options

[ Edited ]
Top Contributor
# 2
Top Contributor

if the multiple gtin are for variants then, no --
in that case, submitting multiple global-trade-data
with an item-offer is a policy violation and grounds
for disapproval or a (permanent) suspension from
the program, at any time.

in-stock supported-variants must be submitted as separate items using
proper and exact item_group_id and unique variant attribute values --
otherwise, such item groups cannot be submitted, at all.


landing-pages should show only one, single, variant --
either by a separate landing-page or more typically
by using url-parameters and a server-side-script that
preselects an exact variant item-offer.

 

as an aside, boilerplate refers more to submitting
supported-variant items multiple times without proper
item_group_id or without proper variant-attributes --
or multiple cookie-cutter sites selling similar items;
all are policy violations that risk permanent suspension.

 

see also

https://support.google.com/merchants#topic=3404779
https://support.google.com/merchants/answer/188494#detailed_product
https://support.google.com/merchants/answer/1347943
https://support.google.com/merchants/answer/188494#image_link