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Google shopping campaign optimization

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi

 

I created a Shopping Campaign . Its performing not well as number of conversions are less . 

Here are stats 

 

adwords.png

 

What kind of optimization is done for shopping . My goal is to increase number of conversions and Cost per conversion 

 

Thanks  

3 Expert replyverified_user
1 ACCEPTED SOLUTION

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by topic author Amit Chauhan
September 2015

Re: Google shopping campaign optimization

[ Edited ]
Top Contributor
# 6
Top Contributor


an optimization checklist to consider for potentially improving conversions:

(1) be certain all information being submitted to google (in the feed)
is both accurate and relevant for the exact physical item being sold.

(2) consider changing or removing any inaccurate or irrelevant information;

(3) be certain all global-trade-data (brand, mpn, gtin) that is being
submitted has been assigned by the brand-manufacturer and are
accurate and valid for the exact physical item being sold;

 

the merchant store name (brand) should be set in the account -- not the feed.

(4) be certain not to submit any product variants unless the feed and site
conform to all google's guidelines for variants; e.g. identical item_group_id
values for all items within the variant group, at least one variant attribute
that is unique for each item in the variant group, and either a separate
landing-page for each variant or exact url-paramaters that pre-selects
the exact variant item being submitted.

(5) consider competitive pricing that is also aligned with business goals;

(6) be certain all images are crisp and clear and meet all google's guidelines;

(7) be certain all information submitted meet all google's rules and guidelines;

(8) strive to have high ratings and good reviews for the business;

(9) consider coupons and special offers;

(10) importantly, consider a thorough review of the website and landing-pages:
for example --
(a) be certain landing-pages and checkout meet google's rules and guidelines;
(b) be certain landing-pages load quickly;
(c) be certain landing-pages display properly for all browsers and all devices;
(d) be certain landing-pages show the same information for
all users regardless of where the user is physically located;
(e) be certain there is an easy checkout process without any sign-up required;
(f) be certain there is an overall good user-experience on the site --
such as no pop-ups, no redirects, modern page design, no distractions;
(g) consider customer feedback for additional, potential, improvements.

 

View solution in original post

Re: Google shopping campaign optimization

Top Contributor
# 2
Top Contributor

Hi Digi,

 

If you are looking to increase the number of conversions then you'll have to make sure your feed is completed as thoroughly as possible to ensure your maximising your impression share to the full. To reduce your cost per conversion don't forget that negative keywords can be used and that you're also able to pull a search term report (from the Dimensions tab) to get these negative keyword ideas.


ScottyD, AdWords Top Contributor
Was my response helpful? If yes, please mark it as the ‘Best Answer.’ Learn how here.

Re: Google shopping campaign optimization

Top Contributor
# 3
Top Contributor

Hello,

 

To follow with Scott above, you could review the Search terms on which your Product listing ads appear. Then based on that, you can add the irrelevant terms as negative keywords.

 

Also, you could created different product groups based on which products are performing better and which need more focused to be.

 

You could also review the Bid simulator and benchmarking stats to improve on your Shopping Campaigns. 

 

Also ensure that the data feed entered in Google Merchant Center contains as much information with all the required and recommended attributes as possible.

 

More details here: https://support.google.com/adwords/answer/3455573?hl=en

 

Pankaj

Re: Google shopping campaign optimization

Visitor ✭ ✭ ✭
# 4
Visitor ✭ ✭ ✭
HI Scotty

Thanks for your Reply .
id title description google_product_cateogory product_type link image link condition availability price

i have added these columns in my data feed . The site deals in iphone parts like iphone battery, chargers etc.

So in your view what should i add more here

Amit

Re: Google shopping campaign optimization

Visitor ✭ ✭ ✭
# 5
Visitor ✭ ✭ ✭
Hi Pankaj

Thanks for your reply .

I have looked in to search terms . I get only search terms that trigger my products on search results but did not get what product was trigger for that product . how can i know which product was shown for that search term .

By Product groups you mean that i should divide like Adgroups iphone 4 products separate ,5 separate and so on

Amit
Marked as Best Answer.
Solution
Accepted by topic author Amit Chauhan
September 2015

Re: Google shopping campaign optimization

[ Edited ]
Top Contributor
# 6
Top Contributor


an optimization checklist to consider for potentially improving conversions:

(1) be certain all information being submitted to google (in the feed)
is both accurate and relevant for the exact physical item being sold.

(2) consider changing or removing any inaccurate or irrelevant information;

(3) be certain all global-trade-data (brand, mpn, gtin) that is being
submitted has been assigned by the brand-manufacturer and are
accurate and valid for the exact physical item being sold;

 

the merchant store name (brand) should be set in the account -- not the feed.

(4) be certain not to submit any product variants unless the feed and site
conform to all google's guidelines for variants; e.g. identical item_group_id
values for all items within the variant group, at least one variant attribute
that is unique for each item in the variant group, and either a separate
landing-page for each variant or exact url-paramaters that pre-selects
the exact variant item being submitted.

(5) consider competitive pricing that is also aligned with business goals;

(6) be certain all images are crisp and clear and meet all google's guidelines;

(7) be certain all information submitted meet all google's rules and guidelines;

(8) strive to have high ratings and good reviews for the business;

(9) consider coupons and special offers;

(10) importantly, consider a thorough review of the website and landing-pages:
for example --
(a) be certain landing-pages and checkout meet google's rules and guidelines;
(b) be certain landing-pages load quickly;
(c) be certain landing-pages display properly for all browsers and all devices;
(d) be certain landing-pages show the same information for
all users regardless of where the user is physically located;
(e) be certain there is an easy checkout process without any sign-up required;
(f) be certain there is an overall good user-experience on the site --
such as no pop-ups, no redirects, modern page design, no distractions;
(g) consider customer feedback for additional, potential, improvements.