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Google shopping - I would be grateful for any help on the following.

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# 1
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The bench mark CTR is at 1.51% at a spend of 0.54p, I have matched the spend for 6 weeks and it never goes above 0.99% CTR. Any suggestions?

Any help would be well received.

Cheers

2 Expert replyverified_user
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Accepted by topic author Stephen H
November 2016

Google shopping - I would be grateful for any help on the following.

Rising Star
# 2
Rising Star

Quality will be most likely your issue in combination of irrelevant search terms.

 

Improve your data feed quality if possible and check the search term report and remove irrelevant queries.

 

The benchmark is based on the product not keywords, Shopping works differently from text ads.

 

Hope the above is helpful

 

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View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author Stephen H
November 2016

Google shopping - I would be grateful for any help on the following.

Rising Star
# 2
Rising Star

Quality will be most likely your issue in combination of irrelevant search terms.

 

Improve your data feed quality if possible and check the search term report and remove irrelevant queries.

 

The benchmark is based on the product not keywords, Shopping works differently from text ads.

 

Hope the above is helpful

 

Twitter | Linkedin | Community Profile | Shopping Feed Tips From FeedArmy
Did you find any helpful responses or answers to your query? If yes, please click on ‘Accept As Solution’

Google shopping - I would be grateful for any help on the following.

Badged Google Partner
# 3
Badged Google Partner

Hello @Emma H,

I have following suggestions for you to improve your CTR

 

#1: Put a Special Offer in Your Headline

Yup, you heard that right. Stop reserving your special promotions for line one or two of your descriptive text, and start displaying them right in your headlines. Why does this work? For several reasons – the main being that the headline of your ad is the first thing and sometimes the only thing searchers read. Additional reasons include the fact that everyone loves discounts (because saving money, duh), the word “free” lights up the human brain, and numbers in headlines always tend to perform well (this goes for content as well: I used the title above for a reason).

Ad ctr example of an ad with a special offer in the headline 

#2: Put Your Main Keyword in Your Display URL

This tip is insanely easily, but shockingly underutilized. The display URL IS part of your ad text, and should be utilized as such, but often advertisers just leave it blank… When you’re limited by character length restriction on each line, not taking advantage of keyword placement in your display URL is a major CTR faux paus. Take a look at these two ads for comparison.

 Ad CTR example of an ad with a keyword in the display URL

VS.

 Ad CTR example of an ad without a keyword in the display URL

Which one’s taking better advantage of their display URL? The first ad of course. After searching for “Yoga Classes in Boston” I was greeted with the first ad, which utilized my search query in both the headline and again in the display URL. The second ad is much more general and doesn’t include any keyword in the display URL. Take a lucky guess on which one I opted to click on…

Out of roughly 580,000 ads we analyzed, 33% neglected to have keywords in their display URL. “I was surprised to see how many client accounts weren't utilizing a keyword in their display URL’s,” says WordStream’s Erin Sagin. “It’s a super easy win.” At WordStream, we consistently find that ads with keywords in their display URL’s have much higher CTR than ads without.

#3: Add a Period to the End of Description Line One

And lastly, this has to be the easiest fix to beat the system and get higher ad CTR’s. Seriously, it couldn’t get much simpler than this. Wait, so what is the point of adding a period at the end of line one exactly? Well, as you know you are limited to 25 characters in the headline of your ad text, while the description lines allot you 35 characters max. Adding a period to the end of your first description line scoops that line into the headline when your ad appears in the top spots on the SERPs.

UPDATE: A few people were confused about this one so I included a screenshot of the before and after to show how the ad would look once a period is added. 

 Ad CTR example of an ad with a longer headline

As you can see in the before image the headline is quite short, but once you add a period to the end of the description line that reads "Get Help Finding a Career You Love" it gets scooped into the headline when the ad appears at the top of the page. This works to improve CTR for several reasons, the main one being that, as we discussed previously, the headline is the first and sometimes the only part of an ad that the searcher reads. Therefore this small hack gives you the ability to say more and gain more real estate with a larger, more prominent font size on the SERPs.

There you have it. So stop moping over spilled coffee (or low CTR’s) and implement these quick wins to easily up your ad CTR with minimal effort.

 

Regards,

Syed Sayem Mustafa

 

Google shopping - I would be grateful for any help on the following.

Visitor ✭ ✭ ✭
# 4
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Thanks Emmanuel..

 

Google shopping - I would be grateful for any help on the following.

Rising Star
# 5
Rising Star

@Emma H I would agree with @Emmanuel F

 

Just want to add 2 small points from my side:

- you might get such low CTR just because you are bidding on too general search terms, so make sure that you have checked your search terms report

- you can use same search terms report data to optimize your titles which based on my experience have high impact on CTR in Google Shopping

 

Cheers, Alexey
UAWC Agency
Did you find any helpful responses or answers to your query ? If yes, please mark it as the ‘Best Answer.’

Google shopping - I would be grateful for any help on the following.

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# 6
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Thanks Guys.