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Google merchant center Account performance on more product Disapproval

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi All,

I am new in this group . 

i would like to ask following question does more products disapproval in GMC hamper account performance or in other words will we have to pay any kind of penalty for the same .

 

 

Regards,

Abhishek Tiwari

 

 

1 Expert replyverified_user

Re: Google merchant center Account performance on more product Disapproval

Top Contributor
# 2
Top Contributor

too many, or too frequent, policy disapprovals, over time, can
trigger a more permanent suspension from the entire program,
at any time -- for permanent suspensions, no advertising with
google will be allowed.

generally, for shopping-ads, google expects all product-inventory-data to
be high-quality and adhere to all rules, policies, and recommendations,
before being submitted -- rather than waiting for any item to be flagged.

otherwise, payment to google is per-click -- pay-per-click;
there is no direct monetary penalty for policy disapprovals.

see also
https://support.google.com/merchants/topic/7293660
https://support.google.com/merchants/answer/6363310