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Google merchant Landing Page content policy

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hello

Our website selling a products that depend on the location of the visitors, the client must enter his postcode to see the price, I am wondering how to fix that after the new policy (Landing Page content)
As I need to know postcode of visitor from google and also how google will show the right price for this specific area.

1 Expert replyverified_user

Re: Google merchant Landing Page content policy

Top Contributor
# 2
Top Contributor

the website link landing-page details, including price and currency,
must respond and display exactly identically -- regardless of where
a person is physically located and regardless of device, ip, browser,
or any other user-specific detail whatsoever -- and is otherwise a
policy violation and grounds for disapproval or a suspension from
the program, at any time.

the submitted (feed) data must match the landing-page,
at all times, for all users, regardless of location -- pop-ups
and redirects are generally not allowed.

a typical solution is to use a url-parameter or a separate sub-directory
to keep the link landing-page uniform regardless of any user detail; e.g.
http://www.example.com/products/toys/wagon?country=uk&color=red
http://www.example.com/uk/products/toys/wagon?color=red

see also
https://support.google.com/merchants?#topic=3404779

Re: Google merchant Landing Page content policy

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
ok so I will have 8 versions (8 States in Australia) of one product. how google will know which product to show for the specific state, and he will show same product 8 times with different price

Re: Google merchant Landing Page content policy

[ Edited ]
Top Contributor
# 4
Top Contributor


generally, product-listing-ads require a static
price per target-country -- shipping is usually

added separately and may be an overestimate.

 

the price submitted must match the link landing-page price, for

all users, in all countries, regardless of any user-specific detail.

otherwise, if the price for each item cannot be static for

the target-country, or displayed identically for all users,
then, other campaign-types and ad-formats may be a

better fit for advertising such items --
https://support.google.com/adwords/answer/2567043
https://support.google.com/adwords/answer/1722124

see also
https://support.google.com/merchants/answer/160637

Re: Google merchant Landing Page content policy

Visitor ✭ ✭ ✭
# 5
Visitor ✭ ✭ ✭

I solved it, and it's working very good