AdWords is now Google Ads. Our new name reflects the full range of advertising options we offer across Search, Display, YouTube, and more. Learn more

3.9K members online now
3.9K members online now
For questions related to Google Shopping and Merchant Center. Learn to optimize your Shopping ads
Guide Me

Google feed: color or colour?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭



Can someone please advise for Google feed in XML format, what is the correct way to display: color or colour?


I have my back-end cart which displays it as: color  -- but the XML feed generator has labeled it as colour, is that wrong?



1 Expert replyverified_user

Re: Google feed: color or colour?

Participant ✭ ✭ ☆
# 2
Participant ✭ ✭ ☆

Attributes can be found here -

Please select your relevant country of target from the drop down menu and
use the values shown.

When you say the xml generator is this within your shopping cart or and
external extension you are using/purchasing?

Is it possible your xml generator has an option to target different
countries spelling? Or modify the values before export?


Tom Wilson
Freelance Google Merchant Center & Adwords Consultant

Blog & Services -

Re: Google feed: color or colour?

[ Edited ]
Top Contributor
# 3
Top Contributor

XML data feeds only accept one language which is US.
So the correct tag / label is :



I suggest you edit the data feed generator or contact the developer to make the correct edits.

Twitter | Linkedin | Community Profile | Shopping Feed Tips From FeedArmy
Did you find any helpful responses or answers to your query? If yes, please click on ‘Accept As Solution’