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Google Shopping - strategy

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Dear People,


is someone using this Shopping Campagne strategy? What experience do you have with it?


In terms of Neg. Keyw. - Product Names - do you use Product Names from you MC Feed (description or titel column) or from AdWords Search terms? 

and for Neg. Keyw. Brand names? do you use your Brand Names from you MC Feed (description or titel column) or Brand Names from AdWords Search terms?




Google Shopping - strategy

Explorer ✭ ✭ ✭
# 2
Explorer ✭ ✭ ✭



Yes, I use this Shopping strategy but in my case only for generic and brand terms because there are many way how people can search for our exact products. But it is not that difficult all the time, it depends on the products you sell. 


For example if you sell cameras you can just exclude "sony a6000" as broad match and that would be it. 


I hope it helps.