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Google Shopping results not showing up in the evening

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

For the last week or so, my Google Shopping ads are showing up during the day but in the evening (5pm-12pm EST) none of the ads are showing up at all.  I have been unable to find a setting in the merchant center that allows for scheduling. Does anyone know why this is happening and how to fix it?

2 Expert replyverified_user

Re: Google Shopping results not showing up in the evening

Rising Star
# 2
Rising Star
Hi,

One possibility is that your campaign budget is exhausted by 5 pm. Could you pull an Hour of the Day report to check this? Steps here: https://support.google.com/adwords/answer/2454008?hl=en

If thats the case, you can work on increasing the budget or schedule the campaign in AdWords. More about Ad Scheduling here: https://support.google.com/adwords/answer/2404244?hl=en&ref_topic=3121773

Best,
Sumanth
Sumanth Sridhar

Re: Google Shopping results not showing up in the evening

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
Thank you for the response Sumanth. Can you tell my why my adwords budget would stop my Google Products shopping results from showing up?

Re: Google Shopping results not showing up in the evening

Rising Star
# 4
Rising Star
Apologies for the confusion.

I was assuming that you're referring to a Shopping Campaign (as you've mentioned Ads) in AdWords. In case you're referring to Shopping Results (organic), AdWords budget wouldn't have any influence over it.

There's an option to set up start and End dates for Organic results in Merchant Center. However, I haven't seen the option to schedule them.

Yet another possibility is non availability of products in your inventory. Could you check that?

Lets wait to hear from others on this forum.
Sumanth Sridhar

Re: Google Shopping results not showing up in the evening

Visitor ✭ ✭ ✭
# 5
Visitor ✭ ✭ ✭
In this case, availability wouldn't be a problem because the ads are showing up during the day and not in the evening. We manually upload the feed and in this case, the feed is not changing between day and night.

Re: Google Shopping results not showing up in the evening

Top Contributor
# 6
Top Contributor

both the adwords budget and adwords scheduling
can stop google products shopping results from
showing up.

google-shopping is a highly competitive ad auction;
google-shopping shows only product-listing-ads --
and product-listing-ads, regardless of where an
ad is shown, requires a bid and adequate budget
to participate in the auctions.

also, be certain the status of the items are searchable
and the (feed) re-uploads are not triggering a review
and no (website) quality issues being reported.

product-listing-ads might show within google-shopping
or alongside organic-search results as sponsored ads.

organic-search results have nothing to do with
google-shopping or merchant-center (feeds).

Re: Google Shopping results not showing up in the evening

Rising Star
# 7
Rising Star
Thanks Celebird,
Sumanth Sridhar

Re: Google Shopping results not showing up in the evening

Visitor ✭ ✭ ✭
# 8
Visitor ✭ ✭ ✭
Thank you Celebird. I will increase the daily budget for the PLA adwords campaign.

Re: Google Shopping results not showing up in the evening

[ Edited ]
Top Contributor
# 9
Top Contributor


first, you're welcome.

inspecting the reports and scheduling details within adwords and
inspecting the quality and feed reports within the merchant-center.
as was previously suggested, before increasing the daily-budget,
is a best-practice.

also, be certain that any regular-product-listing-ads-campaigns
have been properly transitioned to google-shopping-campains
for product-listing-ads.