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Google Shopping product reviews - historical URL changes

WL
Visitor ✭ ✭ ✭
# 1
WL
Visitor ✭ ✭ ✭

Hi,

 

We use an aggregator to send gather product reviews. A lot of our reviews seem to be missing and we wondered if it was related to URL changes for the same products (with same g:ID). URLs on our website have changed over time, although the product remains the same - with same g:ID etc. Our aggregator suggested reviews were missing because the URL had changed. We make our URLs from the product title and sometimes these get altered.

 

Can anyone shed any light on this? I can understand that if the g:ID changed we might lose the review, but would the product URL really matter?

1 Expert replyverified_user

Re: Google Shopping product reviews - historical URL changes

[ Edited ]
Top Contributor
# 2
Top Contributor


generally, with respect to third-party review-data aggregators,
either the data is crawled by google or the data is submitted
by the aggregator, directly to google, as a feed.

typically, there are three connecting attributes for reviews; the store-name
and claimed site url (domain), under the merchant-center-account settings,
and a product (link) url, either crawled or submitted -- product title (name)
and global-trade-data might also be used -- but almost never g:id

if the account's store-name or claimed-url data do not match the
aggregator's data for the merchant (publisher) then, all product
or seller reviews are usually dropped -- not a subset.

the aggregator might be able to check their feed or web-server logs,
to help verify exactly what might be causing the data to be dropped --
if the aggregator is indicating that the url change is the most probable
cause of the missing reviews then, that is likely the best assessment.

the best likely course would be to ask the aggregator if they have
a more direct google support-contact who can help clarify the issue.

product-reviews may have an optional review_id --
but this is most often tied to the review-system,
rather than the merchant's products-feed.

g:id is more commonly used for local-shopping or promotion feed linkage --
and is critical for binding product-listing-ad quality and performance data.

Re: Google Shopping product reviews - historical URL changes

WL
Visitor ✭ ✭ ✭
# 3
WL
Visitor ✭ ✭ ✭

Hi Celebird,

 

Thanks for the reply, much appreciated as always. Product URLs surely change all the time in ecommerce, as different keywords and SEO-reigging take place but the constants are things like the product ID or SKU.

 

To clarify, are you saying that once a URL changes in a feed then Google will then reject it, even if all other data, or majority of data (including SKU, ID etc) are all the same? If so, I think that's bad news for everyone with such a feed. The feed I refer to is an Adwords product review feed sent by a Google partner aggregator. The issue is that we have lots of reviews spanning many years and some older URLs are not the same as they are now, even though they still link to the same product.

 

Re: Google Shopping product reviews - historical URL changes

Top Contributor
# 4
Top Contributor

first, you're welcome.

such details are mainly a function of the individual aggregator --
and the aggregator usually has access to a support-specialist that
can be contacted to clarify or investigate specific relevant issues.

Re: Google Shopping product reviews - historical URL changes

WL
Visitor ✭ ✭ ✭
# 5
WL
Visitor ✭ ✭ ✭

Ok thanks Celebird, seems like we're back to "guessing Google" again Smiley Mad and will have to wait and see.

Re: Google Shopping product reviews - historical URL changes

Top Contributor
# 6
Top Contributor

first, you're welcome again.

the aggregator should have access to their reviews-feed
or server logs, and a support-specialist -- so they should
have more exact information.