4.3K members online now
4.3K members online now
For questions related to Google Shopping and Merchant Center. Learn to optimize your Shopping ads
Guide Me

Google Shopping feed rules

Top Contributor
# 1
Top Contributor

Here's a great new feature available in Google Merchant Center:


We can now "map" data from certain fields in your feed to Google Shopping Data without having to edit the feed.


Pretty neat, I'd say. I can now add "price tiers" in a custom label without involving the developers. Anything under 50 for instance get 0to50 as custom_label_x, 50 to 100 gets 50t0100 and so on, which enables me to split product groups according to price tiers and bid accordingly. Or simply exclude "anything under X".

Calin Sandici, AdWords Top Contributor | Find me on: Google+ | Twitter | LinkedIn | myBlog
Was my response helpful? If yes, please mark it as the ‘Best Answer.’ Learn how here.
4 Expert replyverified_user

Re: Google Shopping feed rules

Community Manager
# 2
Community Manager
Yep, this is definitely a helpful new feature! Thanks AdWiser for sharing!

Re: Google Shopping feed rules

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
pls any one can help me, how to delete the created feed rules?? sorry to put my question on your post but i am not getting any other field to put queries

Re: Google Shopping feed rules

Rising Star
# 4
Rising Star
Login to Google Merchant, click on the feed, click on the tab feed rules, click on the x to delete the rule.
Twitter | Linkedin | Community Profile | Shopping Feed Tips From FeedArmy
Did you find any helpful responses or answers to your query? If yes, please click on ‘Accept As Solution’

Google Shopping feed rules

Visitor ✭ ✭ ✭
# 5
Visitor ✭ ✭ ✭

With the new merchant center interface, I created supplementary feed, which has created the feed rule. I want to delete supplementary feed and when I do so it ask to delete the feed rule. When I try to delete associated feed rule, it says


"The 'All attributes' rule cannot be empty"


Due to this I am not able to remove the supplement feed. Any guidance/suggestion?

Google Shopping feed rules

[ Edited ]
Top Contributor
# 6
Top Contributor

for the merchant-center new-experiences and new-feeds user-interfaces,
to delete a supplemental-feed, verify that the used-in column is set
to none -- then, delete the supplemental-feed by hovering over "none",
and clicking on the trashcan icon.

if the used-in column for the supplemental-feed is not none, then --

first, inspect the used-in column, under supplemental-feeds,
to identify the primary-feed-name that is currently associated
with the supplemental-feed --

(a) under the new feeds-tab, click on the primary-feed name, identified above;
(b) under the rules-tab, click on the supplemental set-to rule name,
(c) under edit-rule, click the supplemental set-to rule again;
(d) click on the 3-dot icon, select delete-rule;
(e) click save-as-draft;
(f) under the rules-tab, click apply, to apply the draft;
(g) verify that used-in is now set to none, then delete
the supplemental-feed -- by hovering over none and

clicking on the trash-can icon.

note that with the new-experiences and new-feeds user-interfaces,
the primary-feed always has one default-rule, that points to itself,
applies to all attributes, and created when the primary-feed is created --
the default-rule cannot be deleted.