Google Shopping criteria
Re: Google Shopping criteria[ Edited ]
September 2015 - last edited September 2015
results depend on the bid and quality factors.
all attribute values may contribute to quality --
the attributes that are not displayed in results
may still be indexed and will still contribute to
the item's overall quality.
both title and description (attribute-values) are critical --
however, all attributes submitted may either help
or harm quality and performance in the auctions;
always submit the most accurate, relevant, data
with respect to the exact physical item being sold.
for example, accurate global-trade-data is required for most items.
title should simply name the exact physical product being sold.
description should simply describe the item's
physical characteristics or how the physical
product might be used -- in plain (ascii) text
and standard (english) punctuation -- without
any promotional information and without any
formatting, html, scripts, or other ancillary text.
product-listing-ads do not use keywords --
keyword stuffing with respect to a google-shopping
products-feed is a policy violation and grounds for
the item to be assigned low quality, disapproval, or
a suspension from the program, at any time.