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Google Shopping campaigns Quality Score

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hello Everyone,

 

I wanted to know if just like keywords, product groups also have Quality Score? If yes, how is QS measured for product groups/ what are factors it depends on ?

 

Also, how to calculate the weighted quality score for a shopping campaign ?

 

Regards,

Aman Gupta

2 Expert replyverified_user

Re: Google Shopping campaigns Quality Score

Top Contributor
# 2
Top Contributor

Hi Aman,

 

Yes Shopping ads also have QS but calculated internally by Google, on the basis of which these are given ad rank.

Like simple search text ads, ad rank of shopping ads is also based on QS and Bid.

But QS of Shopping ads depends on:

Title, Description, Unique Product Identifiers, and Google Product Category.


Regards
Archit, AdWords Top Contributor, Community Profile
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Re: Google Shopping campaigns Quality Score

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
Hello Archit,

Thanks for the prompt reply.

Could you quantify the amount of importance given by Google to the factors
on which QS depends ?

--
With Regards,
Aman Gupta.

Re: Google Shopping campaigns Quality Score

Top Contributor
# 4
Top Contributor
There is no such official documentation by Google but practically Product Titles plays the most important role then descriptions and product categories.

Regards
Archit, AdWords Top Contributor, Community Profile
Did you find any helpful responses or answers to your query ? If yes, please mark it as the ‘Best Answer.’

Re: Google Shopping campaigns Quality Score

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# 5
Top Contributor