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Google Shopping Vs Adwords Shopping Campaign

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# 1
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After reading so much articles about setting up Shopping Campaigns. I get confused between Google Shopping and Adwords Shopping Campaign.

 

Please help me in understanding the scope of both approaches to promote product: It where their results are shown. Like as per my knowledge

 

Shopping Campaign  => Products display on Google search network, search partners and (if i am not wrong) on Google Shopping.

 

Google Shopping => Products display only on Google shopping.

 

Thanks in Advance

 

 

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Accepted by topic author Coupon A
September 2015

Re: Google Shopping Vs Adwords Shopping Campaign

Top Contributor
# 8
Top Contributor
there is currently no method to restrict results to google-shopping --
where product-listing-ad results surface are mainly determined by
the bid and quality-factors such as relevancy.

View solution in original post

Re: Google Shopping Vs Adwords Shopping Campaign

[ Edited ]
Top Contributor
# 2
Top Contributor

 

shopping-campaign is the campaign-type within adwords --
http://www.google.com/ads/shopping/shopping-campaigns.html

https://support.google.com/adwords/answer/2454022

google-shopping is the search-service; e.g.
https://www.google.com/shopping/
https://www.google.co.uk/shopping/

 

a shopping-campaign is used to manage product-listing-ads;

product-listing-ads may be displayed within their own box

on google-search, on google-search-partner websites, and

on the google-shopping search-service in select countries --

https://support.google.com/merchants/answer/160637

 

Re: Google Shopping Vs Adwords Shopping Campaign

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# 3
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Thanks for your reply.
But I want know about the scope of each, Shopping campaign and Google Shopping. For Shopping campaign I am Clear that ads can be shown at Search page, search partners and 3rd is Google Shopping.

But I still have confusion for Google Shopping: If i maintain my MCC, only for Google Shopping (not Shopping Campaign) then where my products can be seen. Is it only on Google Shopping page. Or can appear on search page as well.

Re: Google Shopping Vs Adwords Shopping Campaign

[ Edited ]
Top Contributor
# 4
Top Contributor

first, you're welcome.

 

yes, products may be seen
on google-shopping or on
google-search-partner sites
or on search pages as well.

the decision is based mainly on the bid
and quality factors such as relevancy.

a shopping-campaign bid is required for
a product to show on google-shopping.

google-shopping requires a shopping-campaign.

Re: Google Shopping Vs Adwords Shopping Campaign

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# 5
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Not getting exactly what you are trying to say.
Are you saying
1.) I can't display my products on Google Shopping until I have a Shopping Campaign?

Re: Google Shopping Vs Adwords Shopping Campaign

[ Edited ]
Top Contributor
# 6
Top Contributor

"1.) I can't display my products on Google Shopping until I have a Shopping Campaign? "

 

(1) yes. exactly.

Re: Google Shopping Vs Adwords Shopping Campaign

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# 7
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If i have to restrict my products to appear only at Google Shopping only. How i can accomplish this.
Marked as Best Answer.
Solution
Accepted by topic author Coupon A
September 2015

Re: Google Shopping Vs Adwords Shopping Campaign

Top Contributor
# 8
Top Contributor
there is currently no method to restrict results to google-shopping --
where product-listing-ad results surface are mainly determined by
the bid and quality-factors such as relevancy.