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Google Shopping - Selecting a single product

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# 1
Visitor ✭ ✭ ✭

Hi,

I'm new to shopping ads and am trying to set up a campaign for 1 product. My merchant centre has over 900 but to trial Google shopping ads I only want to select 1 or potentially a small selection (6). How do I do this ?


Thanks

Steve

2 Expert replyverified_user

Re: Google Shopping - Selecting a single product

[ Edited ]
Top Contributor
# 2
Top Contributor

all items submitted are funneled into the same linked account --
generally, only one feed should be used for all submitted items.

 

there are a few ways to limit items for shopping-ads, for example:

 

(a) resubmit the original (900-item) feed with only the few items wanted --
then, re-submit the same feed with more items, as more items are wanted
to participate in the shopping-ad auctions.

 

(b) use a campaign-level inventory-filter.

 

(c) structure the shopping-campaign so only wanted items have bids --
only items with a bid are eligible to participate in the advertising-auctions.

 

(d) a slightly more complex method would be to use campaign-priorities --
for example, to assign different budget amounts, limit specific items or
time frames, to participate in the auctions, within multiple campaigns.

 

adding custom-attributes may aide in creating filters and (not) assigning bids.

 

otherwise, a merchant-center shopping-ads support-specialist at

google may be contacted directly for account-specific guidance.

 

see also
https://support.google.com/adwords/answer/2382954
https://support.google.com/adwords/answer/6275296
https://support.google.com/adwords/answer/6275304
https://support.google.com/merchants/answer/188494#customlabel

 

Google Shopping - Selecting a single product

Top Contributor
# 3
Top Contributor

I would recommend creating a Google Spreadsheet. You can login to Google Mechant create a feed and than choose Google Spreadsheet. Please create a test feed first. Once all is good create a standard (live feed)

 

You might need to change data feed type if you want to submit a large set of products. But for testing you can use spreadsheets.

 

Hope it helps

 

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